Answer
The story we tell investors in the Buzz direction: problem, wedge, loop, moat, traction, versions and the ask, in plain words with Buzz, the bee, kept to the cover and the close, because money talk stays plain; the ask is not set.
Today
The story in seven beats
| Beat |
What we say |
Proof we can show |
Source |
| Problem |
The founder of a small online store is also its marketing team and decides each week alone, in the tired hours |
The founder persona |
brand-directions/BRIEF.md section 3.2 brand-directions/book/content/b.js b-1 monday |
| Wedge |
We read the store first: its reviews, catalog, ads, rivals and AI answers, with a source on every number |
A live read on a demo store |
brand-directions/book/content/b.js b-11 edge brew/SCOPE.md:11-13 |
| Loop |
Read, Plays, a ranked feed with drafts, a jam to make each one, a brief for whoever ships it, and learnings that rewrite the Plays |
The product live |
brew/SCOPE.md:7 brew/docs/brew-loop.md:5-15 |
| Moat |
What we know about each store grows weekly; connected accounts and the team's learnings rewrite its Plays; later, what worked |
Hypotheses, not results |
brand-directions/book/content/b.js b-11 moat memory brew-move-freshness |
| Traction |
Five real partner prospects on production since 25 Oct; real read only connections since 16 Oct; no revenue and no measured results |
The read and the jam, live, no names |
memory brew-live-stores memory brew-prod-backend memory brew-real-connectors brew/legal-pages.js:40 |
| Versions |
v1 drafts and hands off, v2 posts with a yes, v3 shows what worked, v4 runs ads inside rules |
The dial |
brand-directions/book/content/a.js a-5 ladder |
| The ask |
Not set by the founders |
Open |
brand-directions/book/content/i.js i-8 story |
Facts behind the money slides
| Fact |
Source |
| The proposed model is one plan per brand, a money wallet for what Brew makes, and in v4 3% of the ad spend it runs; parked, nothing billed |
brew working tree docs/pricing.md:5-14 memory brew-pricing-parked |
| Proposed v1 plan $79 or ₹4,999 a month against an estimated brain cost of about $15 |
brew working tree docs/pricing.md:20-23 |
| A full demo build costs about $80 |
brew/public/demo-picker.html:201 |
| A Play costs a median $0.18 on Gemini Pro and $0.83 on Opus |
memory brew-model-compare-2026-10-20 |
| Google startup credits: $20,763 of $25,000 left on 16 Oct, ending 2028-05-19 |
memory brew-gemini-provider |
| The entity is Yellow Monk Technologies LLP |
brew/docs/connectors-approvals.md:26 |
Risks we name ourselves
- Each read and each Play costs real money, so reads are capped brand-directions/book/content/i.js i-8 story
- Posting later needs trust earned in v1 brand-directions/book/content/i.js i-8 story
- Drafts and Plays depend on outside AI models; production runs on a preview Gemini model brew/tools/prod-env.sh:9
- Pricing is not set, so the margin is not proven memory brew-pricing-parked
Buzz in the story
| Rule |
Source |
| In the investor update: Buzz: one mention, as the product's character |
brand-directions/bee/comms.html k14 |
| Turn the character fully off for errors on our side, money, privacy, apologies and anything a person must sign. |
brand-directions/bee/system.md s3 |
| Cover line: The whole hive, one bee. |
brand-directions/docs2/data/dirs.json bee tagline |
| Close line: Drafted by Buzz. Over to you. |
brand-directions/docs2/data/dirs.json bee lines |
| Owned colour pollen yellow #ffd60a; display Shrikhand, body Parkinsans |
brand-directions/docs2/data/dirs.json bee tokens brand-directions/docs2/data/dirs.json bee fonts |
| Never: I posted it for you. Your sales went up after my picks. Trust me. |
brand-directions/docs2/data/dirs.json bee banned |
Tomorrow
| Item |
Version |
Tag |
| The story as told today |
v1 |
Stays |
| Traction adds weekly hand off stores and a measured cost per brand |
v1 |
Changes |
| Traction adds the first paying brands, once pricing is unparked |
v1 |
New |
| Approved posts become proof |
v2 |
New |
| Measured results become proof |
v3 |
New |
| Ads run inside rules become proof |
v4 |
New |
How we do it
The deck, eight slides, with the product live by slide two brand-directions/book/content/i.js i-8 deck.
- The founder's Monday: one line, one picture of the week. Buzz with the tagline on the cover.
- The product, live: paste, the read, a pick, Make it, the brief.
- Proof: partners exist; show the read, never results; no names without a written yes.
- How it grows: v1 to v4, one power each, no dates.
- Business model: plan, wallet and autopilot as a proposal, said as parked.
- Market: open until sourced; never a market number without its source.
- Team: Param, Sai and Arvind, with roles Param sets.
- The ask: set by the founders. Close with Buzz's sign off.
Never in the deck: the internal plan to own outcomes, a rival's name, invented results, or a claim that it posts today brand-directions/BRIEF.md section 2.
Numbers
| Metric |
Definition |
Where measured |
Status |
| Partners live |
Partner brands whose home is production |
MOVED_TO_PROD |
5 brew/deploy.sh:41 |
| Weekly hand off stores |
Stores with a hand off in the week |
Brief records |
Proposed |
| Cost per brand a month |
Measured AI and data spend per brand |
Spend files and AI tags |
Proposed, not measured |
| Revenue |
Billed plan and wallet a month |
Billing, not built |
None while parked |
Open
- The ask. Proposal: leave the slide out until Param decides whether and when to raise; see fundraising and cap table.
- Can we name a partner count or a partner? Proposal: "five real brands" only after each agrees in writing, names only with a signed yes.
- Does the plan to own outcomes reach investors? Proposal: say it in person only, never on a slide, as the brief keeps it internal.
- Team slide roles. Proposal: Param writes one line for each of Param, Sai and Arvind in team and roles, and the slide copies it.
