Press kit, Seeti

Answer

The press kit is what a journalist, a newsletter or a directory gets when they ask about us: a checked boilerplate, the facts we may quote, Seeti the cooker as art, the colours and type, and a contact; in the Seeti direction the character is named once and never given a voice, and the kit is not sent until the name is picked and the founder bios exist.

Today

What exists

The old paragraph, checked

The Seeti comms book's paragraph said the product gives small online brands a marketing team in one feed, gets a ranked set of the week's ideas in about 3 to 4 minutes, each with a source and most with a first draft, and hands off a numbered brief brand-directions/cooker/comms.html, press paragraph. It says about 3 to 4 minutes, and the cooker comms book elsewhere says "two founders" while the team is three people; the claims page replaces seven sources with 60 read today and 7 more on connect, says to time the read again before quoting it, and our team is never named ShopOS in anything outside this handbook handbook product-marketing/claims-we-can-make handbook AGENTS.md.

Boilerplate, checked against the code

Long:

{name} is a marketing team in one feed for online stores where the founder runs marketing. A founder pastes a store link; it reads the store and what is said around it, writes this week's Plays, and drafts the pictures, short videos and words for each. Every card shows the proof behind its numbers. The founder picks the good ones and hands each off as a brief written for whoever ships it. It reads connected accounts read only and posts nothing on its own. It is free in a design partner preview while the team builds. Its mascot, Seeti, is a pressure cooker that whistles when the week is ready.

Short:

{name} reads an online store and drafts its marketing for the week, so the founder picks the good ones and hands them off.

Each sentence maps to a claim on the claims page: reads the store and what is said around it, writes Plays, drafts images, carousels, six second videos, voice and text, proof on every card, a brief for whoever ships, read only connections, Slack posting only what the team sends, free in the preview brew/SCOPE.md:11-24 handbook product-marketing/claims-we-can-make.

Facts we may quote

Never in the kit: a design partner's name or logo without their written yes, a result or lift, a price, a market size without its source, a rival's name, or that it posts for you brand-directions/book/content/i.js i-8 deck handbook product-marketing/claims-we-can-make memory brew-pricing-parked.

Seeti in the kit

• Who Seeti is: a squat steel Indian pressure cooker with a chilli red whistle weight, a bossy head cook who scolds ideas, never people, and whistles three times when the week is ready brand-directions/docs2/data/dirs.json.
• Tagline: "This week's marketing, ready in a few whistles." brand-directions/docs2/data/dirs.json.
• Colours: chilli red #ff3d2e on steel #c9ced6 with ink #15161a brand-directions/docs2/data/dirs.json.
• Type: Bakbak One for display, Anek Latin for body brand-directions/docs2/data/dirs.json.
• Seeti is named once and never speaks in the kit. The sonic logo is three rising whistle toots. brand-directions/cooker/comms.html, press paragraph and the dial.
• The art was generated for the audition and scored about 6 to 7; the plan is to redraw the winner with a real illustrator memory brand-directions-2026-10-25.

Tomorrow

How we do it

1. Send the kit only on request, from a founder, by email from hello@joinsquareup.com brand-directions/cooker/comms.html, press paragraph and the dial.
2. Before sending, check every sentence against the claims page; anything not there is cut handbook product-marketing/claims-we-can-make.
3. Time a read again before quoting a read time, and write the date beside it.
4. Use art files only, never a line in Seeti's voice in a journalist's copy; Seeti is named once at most.
5. Run the writing check on the kit text: no dashes, no exclamation marks, sentence case, Plays, never moves.
6. Log each kit sent in the media list document, with the date and who asked.

Numbers

Open

1. Who are the founders on the kit, and what are their roles? No source gives roles for Param, Sai and Arvind. Proposal: Param writes three bios of 40 words each, with one photo each, before any kit goes out.
2. Do we name Yellow Monk Technologies LLP in the kit? Proposal: yes, in the footer line only, as the joinsquareup.com footer already does.
3. Can any design partner be named? Proposal: no until one gives a written yes; say "a small group of real brands".
4. Which screenshots? Proposal: new ones on the sample candle store once the name is picked, never a design partner's feed.
5. "A few whistles" or "three whistles"? The direction data names "ready in three whistles" as the owner's alternate, matching the sonic logo. Proposal: three whistles on the kit, since the sound is three toots. brand-directions/docs2/data/dirs.json