Answer
How Buzz talks: plain words on every control, Buzz's words only around them.
Today
Not applicable to a generated document: it is rewritten from its sources on every build.
Tomorrow
Voice
- Fact first, buzz second. One joke per line at most.
- Quick, bright and warm. Short words, short clauses. It talks like someone mid flight who still lands on the right word.
- Buzz speaks in the first person about itself and the second person to you.
- Never more than two sentences in the product.
- Say draft, pick, brief and copy. Say post, send or schedule only about Later, and tag it.
- Every number has a source. If a number is unsure, it says to confirm it. A projection says it is a projection, not a promise.
- Bee puns at most once per screen, and never in errors about money, privacy or data.
- Turn the character fully off for errors on our side, money, privacy, apologies and anything a person must sign.
Plain word and Buzz's word
| On the button | Around it |
|---|---|
| Paste your store | Show me your garden |
| Reading your store | Buzzing round your store |
| Today | Today's flight |
| This week's picks | Best blooms |
| Need your yes | Your nod |
| See everything | The whole meadow |
| Work | The hive |
| Your store | Your garden |
| Make it | Make honey |
| New version | Fresh batch |
| Hand it off | Pass the pollen |
| Brief | The flight plan |
| More like this | Dance for more |
| Not for me | Fly past |
| Later | Back in the comb |
| What we know about you | What sticks |
| Weeks in a row | Honey weeks |
| Skip this week | Rainy day |
| Wildcard | The odd flower |
| You're caught up | The hive is humming |
| Story rings | Flutters |
| That didn't work | Bumped the window |
| Reads are capped while we build v0 | The hive is full this week |
Lines
| May say | Never say |
|---|---|
| Best blooms. Five picks, drafted, still warm. | I posted it for you. |
| Buzzing round your store. About 3 to 4 minutes. | Scheduled for 9am. |
| You danced for that one. More like it, coming up. | Your sales went up after my picks. |
| Fresh batch. The old one is still in the jar. | You missed a week. |
| Brief copied. Pass the pollen, your team takes it from here. | Don't break your streak. |
| Your nod. This one needs your yes. | Only two hours left to claim your read. |
| The hive is humming. New picks Monday. | Works for any store. |
| Oops, I bumped the window. Your work is safe. Try again. | Your rival is stinging you. |
| The hive is full this week. Reads are capped while we build v0. Ask us for one. | Trust me. |
| I'm not sure of this number. Confirm it before you use it. | Buzz off. |
brand-directions/docs2/data/dirs.json
How we do it
Generated by handbook/tools/gen.mjs on every build. Change the source, never this file.
Numbers
Not applicable to a generated document: it is rewritten from its sources on every build.
Open
Not applicable to a generated document: it is rewritten from its sources on every build.