---
id: "11.4"
title: "Puma India"
dept: sales-and-partnerships
status: draft
owner: Param
branded: false
last_verified: 2026-10-26
sources:
  - "brew origin/main a559de6: CLAUDE.md:33, db/partner-copy.js:43, deploy.sh:19-20, reader/index.js:90 and 204, reader/stages/reviews.js:19, reader/util.js:32 and 65-86, seed-template.js:46, feed-service.js:229 and 2438, pack-numbers.js:39, research.js:480, docs/audit-2026-10-24-design-partners.md"
  - "brew commit 1c61301"
  - "memory: brew-live-stores, brew-prod-backend, feed-for-all-brands, brew-jam-v2, brew-read-stream-backfill"
---

# Puma India

## Answer

PUMA India is the design partner that is one market's store of a global brand, on Salesforce Commerce rather than Shopify, so it tests Brew on a store that is not Shopify and a name with a market attached; it has a read and Plays and no connected accounts.

## Today

### Profile

| Fact | Source |
|---|---|
| Slug `in-puma-com`, store in.puma.com | [src: memory brew-live-stores] [src: brew/reader/index.js:90] |
| Store platform Salesforce Commerce | [src: memory feed-for-all-brands] |
| "PUMA India" is also "PUMA" in AI answers, marketplaces and weekly checks | [src: brew/CLAUDE.md:33] [src: brew/reader/index.js:204] |
| Reviews are switched off on the store | [src: brew/reader/stages/reviews.js:19] |
| Its image server refuses requests without a browser user agent | [src: brew/reader/util.js:32] |
| PUMA's own font is proprietary, so a fallback sans is used until they upload it | [src: memory brew-jam-v2] |
| A real design partner prospect; never wiped or reset | [src: memory brew-live-stores] |
| Home is production since 25 Oct | [src: memory brew-prod-backend] [src: brew/deploy.sh:19-20] |

### Connections

- None [src: brew/docs/audit-2026-10-24-design-partners.md:3]

### History

| Date | What happened | Source |
|---|---|---|
| 23 Oct | Wiped to start fresh, then read again | [src: memory brew-live-stores] |
| 23 Oct | The rivals stage timed out on Puma; rivals now get a light 30 second price read | [src: brew commit 1c61301] |
| 23 Oct | Studio tested live: an evoSPEED shot | [src: memory brew-jam-v2] |
| 24 Oct | Shown "No live ads" because the tracker searched the store name, not the page "PUMA"; fixed for every brand | [src: brew/docs/audit-2026-10-24-design-partners.md:12] [src: brew/pack-numbers.js:39] |
| 24 Oct | The reading page once named it "In" from the address; fixed | [src: brew/feed-service.js:229] [src: brew/seed-template.js:46] |
| 25 Oct | Copied to production | [src: memory brew-prod-backend] [src: brew/db/partner-copy.js:43] |

### Open issues

- A statics picture from 22 Oct has "PUMA India Product / Scuderia Ferrari Fanwear Baseball Cap" drawn in it; the maker is not traced [src: brew/docs/audit-2026-10-24-design-partners.md:26]

### Next step

None on record. See Open.

## Tomorrow

| Item | Version | Tag |
|---|---|---|
| The brand's base name and market name both count as the brand everywhere | v1 | Stays |
| A brand font upload, so made pieces use PUMA's own type | v1 | New, proposed |
| A non Shopify store connection, or GA4 first | v1 | New, proposed |

## How we do it

1. Before any reader change ships, check it on PUMA India as the non Shopify, big catalogue case.
2. Trace the statics maker that drew words into a picture before showing PUMA any statics again.
3. Follow the [onboarding playbook](/sales-and-partnerships/onboarding-playbook); the store step is GA4, not Shopify.

## Numbers

| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Team members | People from the brand's email domain who joined | `private/members.json` | Proposed |
| Connected accounts | Real accounts reading | Connector ledger | Today: 0 |
| Pictures with stray words | Statics or drafts with words drawn in that the brand did not write | Look judge and audit | Proposed |

## Open

1. **Who at PUMA India is the contact, and who approves the use of PUMA's name on our side?** Proposal: record the contact here and ask in writing before PUMA appears in any demo, deck or case study.
2. **Should a brand this big be a design partner?** Proposal: keep it as the big brand test case, and never quote it as a customer until it says yes in writing.
3. **Do we fix the stray words picture first?** Proposal: yes, trace the maker before PUMA's next session.