--- id: "11.11" title: "Pricing and packaging" dept: sales-and-partnerships status: draft owner: Param branded: false last_verified: 2026-10-26 sources: - "brew working tree docs/pricing.md:1-51, untracked, not on origin/main" - "brew origin/main a559de6: DUMMY.md:17, public/app.js:3543-3546, legal-pages.js:40, public/demo-picker.html:201" - "brand-directions/book/content/i.js i-5 parked, learn-first; i-3 founder-questions" - "memory: brew-pricing-parked, sell-relief-not-discounts, brew-jam-v2, brew-go-live-2026-10-17" --- # Pricing and packaging ## Answer What a brand pays and what it gets: the proposal is one plan per brand plus a money wallet for made pieces and, in v4, a share of ad spend; pricing stays parked, so nothing is quoted to anyone until Param and Sai agree it. ## Today ### What is live | Fact | Source | |---|---| | No billing exists. The plan sheet's "Start the 14-day trial" switches Pro on in the browser and carries a Dummy tag | [src: brew/DUMMY.md:17] [src: brew/public/app.js:3543-3546] | | The preview terms say Brew is free during the preview | [src: brew/legal-pages.js:40] | | Paid Studio makes show their price and need a yes before they run | [src: memory brew-jam-v2] | | Pricing is parked; do not quote prices publicly or build billing until Param says go | [src: memory brew-pricing-parked] | ### The proposal, 26 Oct The spec is in the brew working tree, untracked and not on origin/main [src: brew working tree docs/pricing.md:1-3]. It replaces the 16 Oct credits draft [src: memory brew-pricing-parked]. | Part | Proposal | Source | |---|---|---| | Plan | One flat price per brand per month, unlimited teammates, never metered | [src: brew working tree docs/pricing.md:6] | | Wallet | Real money, never credits; charged only when the brand keeps a piece; 3 free redos; never expires; closed, not refundable | [src: brew working tree docs/pricing.md:7-13] | | Price on the button | Only from $0.60 or ₹50; a daily spent and left line covers the rest | [src: brew working tree docs/pricing.md:11] | | Autopilot, v4 | 3% of the ad spend Brew runs, minimum $149 or ₹9,999 a month | [src: brew working tree docs/pricing.md:14] | | Currency | USD is the list price; ₹ is the India regional price, set for the market | [src: brew working tree docs/pricing.md:15] | | GST | The CA must confirm GST on top ups | [src: brew working tree docs/pricing.md:13] | ### By version | | v1 drafts | v2 posts | v3 measures | v4 runs ads | |---|---|---|---|---| | Plan a month | $79, ₹4,999 | $119, ₹7,999 | $149, ₹9,999 | $149, ₹9,999 [src: brew working tree docs/pricing.md:20-23] | | Into the wallet a month | $12, ₹1,000 | $18, ₹1,500 | $25, ₹2,000 | $25, ₹2,000 [src: brew working tree docs/pricing.md:20-23] | | Brain cost, estimate | about $15 | about $20 | about $30 | about $45 [src: brew working tree docs/pricing.md:20-23] | [src: brew working tree docs/pricing.md:17-23] ### Wallet prices | Result | Price | Our cost, estimate | |---|---|---| | Post ready image | $0.75, ₹49 | about $0.03 to $0.06 [src: brew working tree docs/pricing.md:28-35] | | Carousel, up to 5 slides | $2, ₹149 | about $0.12 to $0.30 [src: brew working tree docs/pricing.md:28-35] | | Ad ready video, 6 to 15 s | $4, ₹299 | about $0.55 to $1.30 [src: brew working tree docs/pricing.md:28-35] | | Voiceover | $0.75, ₹49 | about $0.01 [src: brew working tree docs/pricing.md:28-35] | | Full rewrite of all Plays | $6, ₹499 | about $1.80 to $3.00 [src: brew working tree docs/pricing.md:28-35] | | Sloosh final | quote on the button | quote [src: brew working tree docs/pricing.md:28-35] | | Fallback WhatsApp or email send | cost plus 10% | pass through [src: brew working tree docs/pricing.md:28-35] | | Brief to our team | priced by our team, always per brief, never in a plan | none [src: brew working tree docs/pricing.md:28-35] | [src: brew working tree docs/pricing.md:25-35] ### Rules in the proposal - Free read, then a 14 day trial with no card and $5 or ₹500 in the wallet; after it the brand is read only and nothing is deleted [src: brew working tree docs/pricing.md:38] - Annual billing gets 2 months free [src: brew working tree docs/pricing.md:39] - When a new version ships, current customers keep their price for 12 months, then move to list with 30 days' notice [src: brew working tree docs/pricing.md:40] - Design partners are free through the partnership with a $120 or ₹10,000 wallet, then keep $79 or ₹4,999 for life [src: brew working tree docs/pricing.md:41] - Referral: $12 or ₹1,000 into both wallets [src: brew working tree docs/pricing.md:42] - Agencies: $59 or ₹3,999 per brand at 5 or more brands [src: brew working tree docs/pricing.md:43] ### Cost facts the price rests on - A full demo build costs about $80, per the staff note on the demo picker [src: brew/public/demo-picker.html:201] - A build on 16 Oct cost about $12.6 on Pro [src: memory brew-go-live-2026-10-17] - Per stage costs are in [cost per brand](/ai-and-models/cost-per-brand) ## Tomorrow | Item | Version | Tag | |---|---|---| | Plan, wallet and the free read with a 14 day trial | v1 | New, once unparked | | The Dummy plan sheet | v1 | Goes, replaced by the real plan | | Plan price rises with the version | v2 to v4 | New, proposed | | Autopilot at 3% of ad spend | v4 | New, proposed | | Upsells sell relief, never a percent off | v1 to v4 | Stays [src: memory sell-relief-not-discounts] | ## How we do it 1. Never quote a price to a brand, a partner or in public while pricing is parked. Say pricing comes after the design partnership. 2. During the partnership, load each partner's wallet and measure cost per brand each month. 3. A price shows only on the confirm step before a paid make. 4. When Param and Sai agree, commit `docs/pricing.md` to brew main, then update this page, [finance pricing](/finance/pricing) and the [packaging story](/product-marketing/pricing-and-packaging-story) the same day. ## Numbers | Metric | Definition | Where measured | Status | |---|---|---|---| | Brain cost per brand a month | AI and outside data for the plan's work | `brands//spend/` and the AI meter | Proposed; estimates only | | Wallet spend per brand a month | Kept pieces times their price | Wallet ledger, not built | Proposed | | Gross margin on wallet items | Price less our cost | Wallet ledger | Proposed | | Trial to paid | Share of trials that pay after 14 days | Billing, not built | Proposed | ## Open These five are the proposal's own questions [src: brew working tree docs/pricing.md:46-51]. 1. **v1 at $79 or $119?** Proposal: $79, since v1 only drafts and hands off. 2. **Autopilot as a percent of spend, or flat fees by spend band?** Proposal: 3% with the $149 minimum, as written. 3. **Who prices briefs to our team?** Proposal: our team sets its own per brief price; Brew shows it, never bundles it. 4. **Does wallet money expire?** Proposal: never, as written. 5. **Partner price for life?** Proposal: yes, $79 or ₹4,999 for the five who sign the partner agreement. 6. **Is the spec committed?** It sits untracked in the working tree. Proposal: commit it to brew main as a proposal so it cannot be lost.