{
 "id": "11.11",
 "title": "Pricing and packaging",
 "department": "Sales and partnerships",
 "department_slug": "sales-and-partnerships",
 "direction": null,
 "branded": false,
 "status": "draft",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "Plans, credits, trial, what is in each",
 "urls": {
  "html": "https://handbook.joinsquareup.com/sales-and-partnerships/pricing-and-packaging",
  "markdown": "https://handbook.joinsquareup.com/sales-and-partnerships/pricing-and-packaging.md",
  "json": "https://handbook.joinsquareup.com/sales-and-partnerships/pricing-and-packaging.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "One plan per brand plus a wallet, but pricing stays parked",
  "points": [
   {
    "icon": "lock",
    "text": "No billing exists; quote no price to anyone until Param and Sai agree it."
   },
   {
    "icon": "money",
    "text": "Proposed v1: $79 or ₹4,999 a month, with a wallet for made pieces."
   },
   {
    "icon": "heart",
    "text": "Wallet is real money, charged only when the brand keeps a piece, and never expires."
   },
   {
    "icon": "rocket",
    "text": "v4 Autopilot proposed at 3% of ad spend, with a $149 minimum."
   },
   {
    "icon": "people",
    "text": "Design partners are free through the partnership, then keep $79 or ₹4,999 for life."
   }
  ],
  "stat": {
   "value": "14",
   "label": "day trial, no card"
  },
  "decide": "Charge $79 or $119 for v1, and commit the pricing spec to brew main?",
  "mood": "waiting"
 },
 "sources": [
  "brew working tree docs/pricing.md:1-51, untracked, not on origin/main",
  "brew origin/main a559de6: DUMMY.md:17, public/app.js:3543-3546, legal-pages.js:40, public/demo-picker.html:201",
  "brand-directions/book/content/i.js i-5 parked, learn-first; i-3 founder-questions",
  "memory: brew-pricing-parked, sell-relief-not-discounts, brew-jam-v2, brew-go-live-2026-10-17"
 ],
 "open_questions": [
  "**v1 at $79 or $119?** Proposal: $79, since v1 only drafts and hands off.",
  "**Autopilot as a percent of spend, or flat fees by spend band?** Proposal: 3% with the $149 minimum, as written.",
  "**Who prices briefs to our team?** Proposal: our team sets its own per brief price; Brew shows it, never bundles it.",
  "**Does wallet money expire?** Proposal: never, as written.",
  "**Partner price for life?** Proposal: yes, $79 or ₹4,999 for the five who sign the partner agreement.",
  "**Is the spec committed?** It sits untracked in the working tree. Proposal: commit it to brew main as a proposal so it cannot be lost."
 ],
 "parts": {
  "Answer": "What a brand pays and what it gets: the proposal is one plan per brand plus a money wallet for made pieces and, in v4, a share of ad spend; pricing stays parked, so nothing is quoted to anyone until Param and Sai agree it.",
  "Today": "### What is live\n\n| Fact | Source |\n|---|---|\n| No billing exists. The plan sheet's \"Start the 14-day trial\" switches Pro on in the browser and carries a Dummy tag | [src: brew/DUMMY.md:17] [src: brew/public/app.js:3543-3546] |\n| The preview terms say Brew is free during the preview | [src: brew/legal-pages.js:40] |\n| Paid Studio makes show their price and need a yes before they run | [src: memory brew-jam-v2] |\n| Pricing is parked; do not quote prices publicly or build billing until Param says go | [src: memory brew-pricing-parked] |\n\n### The proposal, 26 Oct\n\nThe spec is in the brew working tree, untracked and not on origin/main [src: brew working tree docs/pricing.md:1-3]. It replaces the 16 Oct credits draft [src: memory brew-pricing-parked].\n\n| Part | Proposal | Source |\n|---|---|---|\n| Plan | One flat price per brand per month, unlimited teammates, never metered | [src: brew working tree docs/pricing.md:6] |\n| Wallet | Real money, never credits; charged only when the brand keeps a piece; 3 free redos; never expires; closed, not refundable | [src: brew working tree docs/pricing.md:7-13] |\n| Price on the button | Only from $0.60 or ₹50; a daily spent and left line covers the rest | [src: brew working tree docs/pricing.md:11] |\n| Autopilot, v4 | 3% of the ad spend Brew runs, minimum $149 or ₹9,999 a month | [src: brew working tree docs/pricing.md:14] |\n| Currency | USD is the list price; ₹ is the India regional price, set for the market | [src: brew working tree docs/pricing.md:15] |\n| GST | The CA must confirm GST on top ups | [src: brew working tree docs/pricing.md:13] |\n\n### By version\n\n| | v1 drafts | v2 posts | v3 measures | v4 runs ads |\n|---|---|---|---|---|\n| Plan a month | $79, ₹4,999 | $119, ₹7,999 | $149, ₹9,999 | $149, ₹9,999 [src: brew working tree docs/pricing.md:20-23] |\n| Into the wallet a month | $12, ₹1,000 | $18, ₹1,500 | $25, ₹2,000 | $25, ₹2,000 [src: brew working tree docs/pricing.md:20-23] |\n| Brain cost, estimate | about $15 | about $20 | about $30 | about $45 [src: brew working tree docs/pricing.md:20-23] |\n\n[src: brew working tree docs/pricing.md:17-23]\n\n### Wallet prices\n\n| Result | Price | Our cost, estimate |\n|---|---|---|\n| Post ready image | $0.75, ₹49 | about $0.03 to $0.06 [src: brew working tree docs/pricing.md:28-35] |\n| Carousel, up to 5 slides | $2, ₹149 | about $0.12 to $0.30 [src: brew working tree docs/pricing.md:28-35] |\n| Ad ready video, 6 to 15 s | $4, ₹299 | about $0.55 to $1.30 [src: brew working tree docs/pricing.md:28-35] |\n| Voiceover | $0.75, ₹49 | about $0.01 [src: brew working tree docs/pricing.md:28-35] |\n| Full rewrite of all Plays | $6, ₹499 | about $1.80 to $3.00 [src: brew working tree docs/pricing.md:28-35] |\n| Sloosh final | quote on the button | quote [src: brew working tree docs/pricing.md:28-35] |\n| Fallback WhatsApp or email send | cost plus 10% | pass through [src: brew working tree docs/pricing.md:28-35] |\n| Brief to our team | priced by our team, always per brief, never in a plan | none [src: brew working tree docs/pricing.md:28-35] |\n\n[src: brew working tree docs/pricing.md:25-35]\n\n### Rules in the proposal\n\n- Free read, then a 14 day trial with no card and $5 or ₹500 in the wallet; after it the brand is read only and nothing is deleted [src: brew working tree docs/pricing.md:38]\n- Annual billing gets 2 months free [src: brew working tree docs/pricing.md:39]\n- When a new version ships, current customers keep their price for 12 months, then move to list with 30 days' notice [src: brew working tree docs/pricing.md:40]\n- Design partners are free through the partnership with a $120 or ₹10,000 wallet, then keep $79 or ₹4,999 for life [src: brew working tree docs/pricing.md:41]\n- Referral: $12 or ₹1,000 into both wallets [src: brew working tree docs/pricing.md:42]\n- Agencies: $59 or ₹3,999 per brand at 5 or more brands [src: brew working tree docs/pricing.md:43]\n\n### Cost facts the price rests on\n\n- A full demo build costs about $80, per the staff note on the demo picker [src: brew/public/demo-picker.html:201]\n- A build on 16 Oct cost about $12.6 on Pro [src: memory brew-go-live-2026-10-17]\n- Per stage costs are in [cost per brand](/ai-and-models/cost-per-brand)",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| Plan, wallet and the free read with a 14 day trial | v1 | New, once unparked |\n| The Dummy plan sheet | v1 | Goes, replaced by the real plan |\n| Plan price rises with the version | v2 to v4 | New, proposed |\n| Autopilot at 3% of ad spend | v4 | New, proposed |\n| Upsells sell relief, never a percent off | v1 to v4 | Stays [src: memory sell-relief-not-discounts] |",
  "How we do it": "1. Never quote a price to a brand, a partner or in public while pricing is parked. Say pricing comes after the design partnership.\n2. During the partnership, load each partner's wallet and measure cost per brand each month.\n3. A price shows only on the confirm step before a paid make.\n4. When Param and Sai agree, commit `docs/pricing.md` to brew main, then update this page, [finance pricing](/finance/pricing) and the [packaging story](/product-marketing/pricing-and-packaging-story) the same day.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Brain cost per brand a month | AI and outside data for the plan's work | `brands/<slug>/spend/` and the AI meter | Proposed; estimates only |\n| Wallet spend per brand a month | Kept pieces times their price | Wallet ledger, not built | Proposed |\n| Gross margin on wallet items | Price less our cost | Wallet ledger | Proposed |\n| Trial to paid | Share of trials that pay after 14 days | Billing, not built | Proposed |",
  "Open": "These five are the proposal's own questions [src: brew working tree docs/pricing.md:46-51].\n\n1. **v1 at $79 or $119?** Proposal: $79, since v1 only drafts and hands off.\n2. **Autopilot as a percent of spend, or flat fees by spend band?** Proposal: 3% with the $149 minimum, as written.\n3. **Who prices briefs to our team?** Proposal: our team sets its own per brief price; Brew shows it, never bundles it.\n4. **Does wallet money expire?** Proposal: never, as written.\n5. **Partner price for life?** Proposal: yes, $79 or ₹4,999 for the five who sign the partner agreement.\n6. **Is the spec committed?** It sits untracked in the working tree. Proposal: commit it to brew main as a proposal so it cannot be lost."
 }
}