{
 "id": "11.2",
 "title": "Nutrova",
 "department": "Sales and partnerships",
 "department_slug": "sales-and-partnerships",
 "direction": null,
 "branded": false,
 "status": "draft",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "Arata, Nutrova, Mana, Puma India, Scrubroom: profile, connections, history, use, issues, next step",
 "urls": {
  "html": "https://handbook.joinsquareup.com/sales-and-partnerships/nutrova",
  "markdown": "https://handbook.joinsquareup.com/sales-and-partnerships/nutrova.md",
  "json": "https://handbook.joinsquareup.com/sales-and-partnerships/nutrova.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "Nutrova has its read and Plays, and now needs its team in",
  "points": [
   {
    "icon": "box",
    "text": "Sells supplements; NutroVally is never counted as Nutrova."
   },
   {
    "icon": "check",
    "text": "The 24 Oct audit was clean: Brand Book, card fit, PDFs and phone scroll."
   },
   {
    "icon": "link",
    "text": "No account is connected yet; proposed first is Shopify through its own app."
   },
   {
    "icon": "warn",
    "text": "Whether the 26 Oct onboarding happened is not recorded."
   },
   {
    "icon": "lock",
    "text": "Health claims must pass the claim check against Nutrova's own studies."
   }
  ],
  "stat": {
   "value": "0",
   "label": "connected accounts today"
  },
  "decide": "Did the 26 Oct onboarding happen, and with whom?",
  "mood": "waiting"
 },
 "sources": [
  "brew origin/main a559de6: db/partner-copy.js:43, deploy.sh:19-20 and 41, moved.js:5, tools/probe-sources.mjs:12, shelf.js:5 and 15, social-feed.js:295, reader/stages/socials.js:99, docs/audit-2026-10-24-design-partners.md",
  "brew commits deb7d90, 119dc8a, 41d9c09, 0b356a2",
  "memory: brew-live-stores, brew-prod-backend, feed-for-all-brands, brew-jam-v2"
 ],
 "open_questions": [
  "**Did the 26 Oct onboarding happen, and with whom?** Proposal: add the date, the people and what they said to this page and the feedback log.",
  "**Which account does Nutrova connect first?** Proposal: Shopify through its own app, since it needs no platform review and feeds the most Plays.",
  "**Who signs off health claims?** Proposal: ask Nutrova for the studies behind its claims and load them into its Brand Book before any Studio make is shared."
 ],
 "parts": {
  "Answer": "Nutrova is a design partner with a full read and Plays but no connected accounts, so the next step is getting its team in and its first account connected.",
  "Today": "### Profile\n\n| Fact | Source |\n|---|---|\n| Slug `nutrova-com`, store nutrova.com | [src: memory brew-live-stores] |\n| Sells supplements; the source probe searches for marine collagen | [src: brew/tools/probe-sources.mjs:12] |\n| Instagram handle nutrova; its social name can read \"Nutrova India\" | [src: brew/tools/probe-sources.mjs:12] [src: brew/reader/stages/socials.js:99] |\n| A similar name, NutroVally, is never counted as Nutrova on the shelf | [src: brew/shelf.js:5] [src: brew/shelf.js:15] |\n| A real design partner prospect; never wiped or reset | [src: memory brew-live-stores] |\n| Home is production since 25 Oct | [src: memory brew-prod-backend] [src: brew/deploy.sh:19-20] |\n\n### Connections\n\n- None. On 24 Oct only Arata had any [src: brew/docs/audit-2026-10-24-design-partners.md:3]\n\n### History\n\n| Date | What happened | Source |\n|---|---|---|\n| 22 Oct | Listening was cut off by a deploy; listening now restarts at the depth it started with | [src: brew/social-feed.js:295] [src: memory feed-for-all-brands] |\n| 23 Oct | Studio tested live on Nutrova; a layout fix keeps words off the product | [src: memory brew-jam-v2] [src: brew commit 41d9c09] |\n| 24 Oct | Design partner audit: Brand Book, card fit and card audits clean; PDFs download; no sideways scroll on a phone | [src: brew/docs/audit-2026-10-24-design-partners.md] |\n| 25 Oct | Copied to production | [src: memory brew-prod-backend] [src: brew/db/partner-copy.js:43] |\n| 25 Oct | Its home briefly moved back to staging for a 26 Oct onboarding, then all five went to production | [src: brew commit deb7d90] [src: brew commit 119dc8a] [src: brew/moved.js:5] |\n| 25 Oct | The look judge had dropped a Nutrova page mock; mocks are no longer judged as photographs | [src: brew commit 0b356a2] |\n\n### Open issues\n\n- None logged against Nutrova after 25 Oct [src: brew/docs/audit-2026-10-24-design-partners.md]\n\n### Next step\n\nThe 26 Oct onboarding named in the commit is the last step on record; whether it happened is not recorded. See Open.",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| Nutrova's team signs in with nutrova.com emails and owns the brand | v1 | New |\n| First real account connected, Shopify or Meta, so its Plays are rewritten on its own numbers | v1 | New |\n| Health claims on every surface pass the claim check against Nutrova's own studies or Brand Book | v1 | Stays |",
  "How we do it": "1. Before the onboarding call, open Nutrova on production signed in as staff and check the feed, three Play PDFs and one jam.\n2. On the call, walk the [onboarding playbook](/sales-and-partnerships/onboarding-playbook).\n3. Log the call in the [partner feedback log](/product/partner-feedback-log) the same day.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Team members | People from nutrova.com who joined | `private/members.json` | Proposed |\n| Connected accounts | Real accounts reading | Connector ledger | Today: 0 |\n| First hand off | Date of the first brief shared or sent | Jam records | Proposed |",
  "Open": "1. **Did the 26 Oct onboarding happen, and with whom?** Proposal: add the date, the people and what they said to this page and the feedback log.\n2. **Which account does Nutrova connect first?** Proposal: Shopify through its own app, since it needs no platform review and feeds the most Plays.\n3. **Who signs off health claims?** Proposal: ask Nutrova for the studies behind its claims and load them into its Brand Book before any Studio make is shared."
 }
}