{
 "id": "11.1",
 "title": "Arata",
 "department": "Sales and partnerships",
 "department_slug": "sales-and-partnerships",
 "direction": null,
 "branded": false,
 "status": "draft",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "Arata, Nutrova, Mana, Puma India, Scrubroom: profile, connections, history, use, issues, next step",
 "urls": {
  "html": "https://handbook.joinsquareup.com/sales-and-partnerships/arata",
  "markdown": "https://handbook.joinsquareup.com/sales-and-partnerships/arata.md",
  "json": "https://handbook.joinsquareup.com/sales-and-partnerships/arata.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "Arata is our front runner, the only partner with live accounts connected",
  "points": [
   {
    "icon": "link",
    "text": "Meta Ads connected 22 Oct and Shopify 23 Oct; both read on staging and production."
   },
   {
    "icon": "lock",
    "text": "Its connections are protected in code: never disconnect, reconnect or re-select them."
   },
   {
    "icon": "chart",
    "text": "Real numbers shaped its Plays: about 35,000 orders in 30 days, mostly via GoKwik."
   },
   {
    "icon": "check",
    "text": "Every fix is checked on Arata first, then on the other four partners."
   },
   {
    "icon": "warn",
    "text": "Meta App Review is blocked on business verification and two screencasts."
   }
  ],
  "stat": {
   "value": "97%",
   "label": "orders via GoKwik checkout"
  },
  "decide": "Who is our contact at Arata, and what is the next step with them?",
  "mood": "building"
 },
 "sources": [
  "brew origin/main a559de6: SCOPE.md:43-55, auth.js:106-107, connectors/protected.js:2-3, connectors/index.js:267, db/partner-copy.js:7-8 and 43, deploy.sh:19-20 and 41, ai-questions.js:4, claims.js:201, connectors/shopify.js:203-214, card-nums.js:2, docs/audit-2026-10-24-design-partners.md",
  "brew commits deb7d90, 119dc8a, 04571a2, 19c87c6",
  "memory: brew-live-stores, brew-prod-backend, brew-go-live-2026-10-17, brew-arata-rewrite-2026-10-15, brew-arata-reload-2026-10-20, brew-meta-connector-qa, brew-shopify-connector-qa, never-disconnect-arata-meta, brew-qa-round2-2026-10-24, brew-audit-2026-10-15, brew-absorb-all-learnings, brew-model-compare-2026-10-20, brew-viral-remakes, brew-jam-v2, brew-jam-rca-2026-10-26, brew-draft-quality, brew-meta-app-review"
 ],
 "open_questions": [
  "**Who at Arata do we work with?** No contact name is on record. Proposal: add the main contact, their role and how they prefer to talk to this page.",
  "**What is the next step with Arata?** Proposal: a 30 minute call this week to walk the Plays they rated highest, then agree a design partner agreement from [Contracts](/sales-and-partnerships/contracts).",
  "**Does Arata stay on the demo site?** It agreed on 15 Oct that its team notes stay public there, but it now has real accounts connected. Proposal: keep only its public pack on the demo and ask Arata to confirm in writing.",
  "**Is our team's deck for Arata a paid engagement?** The sources do not say. Proposal: record whether Arata pays our team separately, so the Brew partnership stays independent."
 ],
 "parts": {
  "Answer": "Arata is the design partner furthest along: the only one with real accounts connected, Meta Ads and Shopify, so every rule that protects a live client starts here and its connections are never touched.",
  "Today": "### Profile\n\n| Fact | Source |\n|---|---|\n| Slug `arata-in`, store arata.in | [src: memory brew-live-stores] |\n| A hair care brand; the code calls it a hair fall brand | [src: brew/ai-questions.js:4] |\n| The first brand carried into Brew on 15 Oct; it was the hand made pack the read was modelled on, now an ordinary brand pack | [src: brew/SCOPE.md:43-55] |\n| Claimed for the brand by our team's staff address; anyone with an arata.in email joins the team on their own | [src: brew/auth.js:106-107] |\n| Home is production, feed.joinsquareup.com, since 25 Oct; staging is for testing only | [src: memory brew-prod-backend] [src: brew/deploy.sh:19-20] |\n| A real design partner prospect, one of five; never wiped or reset | [src: memory brew-live-stores] |\n\n### Connections\n\n| Account | State | Source |\n|---|---|---|\n| Meta Ads | Ad account act_2942894532542334, connected 22 Oct. The grant is ads_read, business_management and pages_show_list; the app is on development access until Meta App Review | [src: memory brew-meta-connector-qa] [src: memory brew-meta-app-review] |\n| Shopify | Connected 23 Oct through the brand's own app, route own-oauth; the offline token never expires | [src: memory brew-shopify-connector-qa] [src: memory brew-prod-backend] |\n| Protection | `PROTECTED_CONNECTIONS` defaults to arata-in: disconnect, re-select and reconnect are refused unless an admin forces it | [src: brew/connectors/protected.js:2-3] [src: brew/connectors/index.js:267] |\n| Both sites | The same tokens read on staging and production; nothing was refreshed or revoked in the copy | [src: brew/db/partner-copy.js:7-8] |\n| Everything else | No GA4, Google Ads, Klaviyo, Judge.me or Slack connection on record | [src: brew/docs/audit-2026-10-24-design-partners.md:3] |\n\n### What the accounts showed\n\n| Figure | When | Source |\n|---|---|---|\n| About 1,200 orders a day, about 35,000 in 30 days | 23 Oct | [src: memory brew-shopify-connector-qa] |\n| 97% of orders come through the GoKwik checkout app; Shopify's 4,411 abandoned checkouts are only carts that reached Shopify's own checkout | 23 Oct | [src: memory brew-shopify-connector-qa] [src: brew commit 19c87c6] |\n| Cash on delivery: 2% cancelled, 37% shipped and still unpaid; never called failed | 23 to 24 Oct | [src: brew commit 04571a2] [src: brew/connectors/shopify.js:203-214] |\n| 11 of 12 zero stock products keep selling at zero | 23 Oct | [src: memory brew-shopify-connector-qa] |\n| One campaign's Meta frequency 4.05, where an older reading said 1.7 | 23 Oct | [src: memory brew-shopify-connector-qa] |\n| Live Meta ads shown on a card: 1,577 | 22 Oct | [src: brew/card-nums.js:2] |\n\n### History\n\n| Date | What happened | Source |\n|---|---|---|\n| 15 Oct | A 50 Play rewrite stopped when the AI credit ran out; 7 Plays published by hand | [src: memory brew-arata-rewrite-2026-10-15] |\n| 15 Oct | Arata agreed its team notes stay public on the demo site | [src: memory brew-audit-2026-10-15] |\n| 16 Oct | Final run: 56 of 56 Plays | [src: memory brew-go-live-2026-10-17] |\n| 19 Oct | Our team's deck for Arata became context the Plays work to | [src: memory brew-absorb-all-learnings] |\n| 20 Oct | All Plays redone on Opus, 54 of 56, about $65 to $70 | [src: memory brew-arata-reload-2026-10-20] |\n| 20 Oct | Pro against Opus compared on 54 pairs: Opus clearly better, confounded by inputs | [src: memory brew-model-compare-2026-10-20] |\n| 21 Oct | Sloosh video tests run on Arata; its viral final cost 80.8 credits | [src: memory brew-viral-remakes] |\n| 22 Oct | Meta connected; the connector and the privacy of its numbers fixed the same day | [src: memory brew-meta-connector-qa] |\n| 23 Oct | Shopify connected; 11 store Plays rewritten by hand for $3.40 | [src: memory brew-shopify-connector-qa] |\n| 23 Oct | Studio tested live on Arata: listing set, 360 degree turn, packshot | [src: memory brew-jam-v2] |\n| 23 to 24 Oct | Round 2 QA report on Arata: 32 pass after round 4 | [src: memory brew-qa-round2-2026-10-24] |\n| 24 Oct | Design partner audit of all five | [src: brew/docs/audit-2026-10-24-design-partners.md] |\n| 25 Oct | Copied to production, last of the five; its home briefly moved back to staging for a 26 Oct onboarding, then to production again | [src: memory brew-prod-backend] [src: brew commit deb7d90] [src: brew commit 119dc8a] |\n| 25 Oct | Feed drafts on Arata were collages; every product picture is now judged before it shows | [src: memory brew-draft-quality] |\n| 25 Oct night | Re-check on production: 25 pass, 4 fixed, 3 pass with a note | [src: memory brew-qa-round2-2026-10-24] |\n| 26 Oct | Param's screenshots of a ₹2,182 combo card led to five jam and brief fixes | [src: memory brew-jam-rca-2026-10-26] |\n| 26 Oct | A WhatsApp broadcast draft led to a claim check rule | [src: brew/claims.js:201] |\n\n### Open issues\n\n- \"Fix the pack prices\" repeats across about six cards; no dedupe across Plays yet [src: memory brew-arata-reload-2026-10-20]\n- Some cards speak in a we and our voice [src: memory brew-qa-round2-2026-10-24]\n- MitoActive shows no Shopify units for 30 days, possibly a preorder [src: memory brew-qa-round2-2026-10-24]\n- The first load after a release is slow [src: memory brew-qa-round2-2026-10-24]\n- Meta App Review is blocked on business verification and two screencasts, which are recorded on Cozy, never Arata [src: memory brew-meta-app-review]\n\n### Next step\n\nNo commercial next step, contact name or agreement is on record. See Open.",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| Arata stays the first brand every fix is checked on, and its connections stay protected in code | v1 | Stays |\n| A named contact, a weekly check in and a feedback log entry per call | v1 | New |\n| A written design partner agreement covering data use, the demo and the end of the partnership | v1 | New |\n| First brand offered posting with a yes, once v2 ships | v2 | New, proposed |\n| First brand offered results, since it is the only one with Shopify and Meta connected | v3 | New, proposed |",
  "How we do it": "1. Never disconnect, reconnect or re-select Arata's Meta or Shopify, on either site. Disconnect tests run on Cozy Snugglet.\n2. Read only audits with the stored tokens are fine:\n\n```\nnode tools/meta-audit.mjs arata-in\nnode tools/shopify-audit.mjs arata-in\nnode db/connector-ping.mjs arata-in\n```\n\n3. Any cleanup that touches `private/vault/meta.json`, `connections.json` or the disconnect action skips `arata-in`.\n4. Before a long paid run on Arata, check the AI credit and ask other sessions not to deploy.\n5. Check a fix on Arata first, then on the other four partners.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Connected accounts | Real accounts reading, not simulated | Connector ledger, `db/connector-ping.mjs` | Today: 2 |\n| Team members | People from arata.in who joined | `private/members.json` | Proposed, not counted yet |\n| Hand offs a week | Briefs shared or sent from Arata's jams | Jam records | Proposed |\n| Paid spend on Arata | AI, Studio and finals cost per month | `brands/arata-in/spend/` | Proposed |",
  "Open": "1. **Who at Arata do we work with?** No contact name is on record. Proposal: add the main contact, their role and how they prefer to talk to this page.\n2. **What is the next step with Arata?** Proposal: a 30 minute call this week to walk the Plays they rated highest, then agree a design partner agreement from [Contracts](/sales-and-partnerships/contracts).\n3. **Does Arata stay on the demo site?** It agreed on 15 Oct that its team notes stay public there, but it now has real accounts connected. Proposal: keep only its public pack on the demo and ask Arata to confirm in writing.\n4. **Is our team's deck for Arata a paid engagement?** The sources do not say. Proposal: record whether Arata pays our team separately, so the Brew partnership stays independent."
 }
}