---
id: '2.17'
title: Glossary
dept: product
status: generated
owner: Param
branded: false
last_verified: '2026-10-26'
sources:
  - D2
  - BK A-6
---

# Glossary

## Answer

One word for each thing, everywhere: the product, the docs and every conversation.

## Today

| Say | Means | Never say |
|---|---|---|
| AI answers | A group of evidence sources |  |
| Another take | On a card: A new free draft |  |
| Around the feed | A group of cards |  |
| Brand Book | The brand's own profile every maker reads | brand sheet, fact sheet |
| Brief | One page a person ships from | package |
| Calendar and news | A group of evidence sources |  |
| Card | One idea in the feed, with its reason and one button | post |
| Decisions | A group of cards |  |
| Evidence | What the product reads |  |
| From your plan | A group of cards |  |
| Hand it off | Me, My team, My agency, Our team | Share with the old team name |
| Heard | A view of the feed: What people say |  |
| Heart | On a card: Brings more in that direction |  |
| How to | A story ring: Short playbooks |  |
| Idea, In the works, Handed off | Where a piece of work stands |  |
| Ideas | A group of cards |  |
| Industry news | A story ring: Up to ten stories |  |
| Learning | A group of cards |  |
| Learnings | What the brand tells us, and what it does |  |
| Moments | A group of cards |  |
| Need your yes | Questions only the owner answers | queue |
| Not for me | On a card: Drops it and asks why |  |
| Pick | A card chosen for this week |  |
| Play | A written plan item, from the evidence | move |
| Popular ads | A story ring: Rival ads, each with a note for you |  |
| Publish pack | Every size, the words and a readme, to post yourself |  |
| Remind me tomorrow | On a card: Snoozes it a day |  |
| Rivals and trends | A group of cards |  |
| Save for later | On a card: Keeps it in Work |  |
| Share to Slack or copy the link | On a card: Sends it to your team |  |
| Show fewer like this | On a card: Turns that area down |  |
| Stays, Changes, New, Goes | Where a thing of today goes tomorrow |  |
| The Deck | A view of the feed: Columns by area |  |
| The jam, or Make it | Where a card is made with AI and the team | Studio v2, the jam pane |
| Today | A view of the feed: Ten picks, then See the next ones |  |
| Trends | A story ring: Rising searches and what is coming on the calendar |  |
| v1 to v4 | Drafts, then posting, then measuring, then ads within rules |  |
| Watchers | A group of cards |  |
| What customers say | A group of cards |  |
| What people say | A group of evidence sources |  |
| What we watch | A view of the feed: Every source and its state |  |
| Where you sell | A group of evidence sources |  |
| Work | A view of the feed: From first draft to a shared brief |  |
| Your accounts | A group of evidence sources |  |
| Your brand today | A story ring: The top two cards, work waiting on you, team news |  |
| Your numbers | A group of cards |  |
| Your store | A group of evidence sources |  |
| Your week | A story ring: A recap, only when something happened, every Monday tomorrow |  |

[src: brand-directions/.design/docs/INFORMATION_ARCHITECTURE.md; docs2/gen-agents.mjs]

## Tomorrow

Not applicable to a generated document: it is rewritten from its sources on every build.

## How we do it

Generated by `handbook/tools/gen.mjs` on every build. Change the source, never this file.

## Numbers

Not applicable to a generated document: it is rewritten from its sources on every build.

## Open

Not applicable to a generated document: it is rewritten from its sources on every build.