{
 "id": "2.17",
 "title": "Glossary",
 "department": "Product",
 "department_slug": "product",
 "direction": null,
 "branded": false,
 "status": "generated",
 "owner": "Param",
 "last_verified": "2026-10-26",
 "holds": "Every word and the one we use",
 "urls": {
  "html": "https://handbook.joinsquareup.com/product/glossary",
  "markdown": "https://handbook.joinsquareup.com/product/glossary.md",
  "json": "https://handbook.joinsquareup.com/product/glossary.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "One word for each thing, plus the words never to say",
  "points": [
   {
    "icon": "book",
    "text": "Play means a written plan item, from the evidence."
   },
   {
    "icon": "heart",
    "text": "Heart brings more in that direction; Not for me drops it and asks why."
   },
   {
    "icon": "box",
    "text": "Hand it off has four routes: Me, My team, My agency, Our team."
   },
   {
    "icon": "check",
    "text": "A Brief is one page a person ships from, never a package."
   },
   {
    "icon": "gear",
    "text": "Generated on every build, so change the source, not the page."
   }
  ],
  "stat": null,
  "decide": null,
  "mood": "solid"
 },
 "sources": [
  "D2",
  "BK A-6"
 ],
 "open_questions": [],
 "parts": {
  "Answer": "One word for each thing, everywhere: the product, the docs and every conversation.",
  "Today": "| Say | Means | Never say |\n|---|---|---|\n| AI answers | A group of evidence sources |  |\n| Another take | On a card: A new free draft |  |\n| Around the feed | A group of cards |  |\n| Brand Book | The brand's own profile every maker reads | brand sheet, fact sheet |\n| Brief | One page a person ships from | package |\n| Calendar and news | A group of evidence sources |  |\n| Card | One idea in the feed, with its reason and one button | post |\n| Decisions | A group of cards |  |\n| Evidence | What the product reads |  |\n| From your plan | A group of cards |  |\n| Hand it off | Me, My team, My agency, Our team | Share with the old team name |\n| Heard | A view of the feed: What people say |  |\n| Heart | On a card: Brings more in that direction |  |\n| How to | A story ring: Short playbooks |  |\n| Idea, In the works, Handed off | Where a piece of work stands |  |\n| Ideas | A group of cards |  |\n| Industry news | A story ring: Up to ten stories |  |\n| Learning | A group of cards |  |\n| Learnings | What the brand tells us, and what it does |  |\n| Moments | A group of cards |  |\n| Need your yes | Questions only the owner answers | queue |\n| Not for me | On a card: Drops it and asks why |  |\n| Pick | A card chosen for this week |  |\n| Play | A written plan item, from the evidence | move |\n| Popular ads | A story ring: Rival ads, each with a note for you |  |\n| Publish pack | Every size, the words and a readme, to post yourself |  |\n| Remind me tomorrow | On a card: Snoozes it a day |  |\n| Rivals and trends | A group of cards |  |\n| Save for later | On a card: Keeps it in Work |  |\n| Share to Slack or copy the link | On a card: Sends it to your team |  |\n| Show fewer like this | On a card: Turns that area down |  |\n| Stays, Changes, New, Goes | Where a thing of today goes tomorrow |  |\n| The Deck | A view of the feed: Columns by area |  |\n| The jam, or Make it | Where a card is made with AI and the team | Studio v2, the jam pane |\n| Today | A view of the feed: Ten picks, then See the next ones |  |\n| Trends | A story ring: Rising searches and what is coming on the calendar |  |\n| v1 to v4 | Drafts, then posting, then measuring, then ads within rules |  |\n| Watchers | A group of cards |  |\n| What customers say | A group of cards |  |\n| What people say | A group of evidence sources |  |\n| What we watch | A view of the feed: Every source and its state |  |\n| Where you sell | A group of evidence sources |  |\n| Work | A view of the feed: From first draft to a shared brief |  |\n| Your accounts | A group of evidence sources |  |\n| Your brand today | A story ring: The top two cards, work waiting on you, team news |  |\n| Your numbers | A group of cards |  |\n| Your store | A group of evidence sources |  |\n| Your week | A story ring: A recap, only when something happened, every Monday tomorrow |  |\n\n[src: brand-directions/.design/docs/INFORMATION_ARCHITECTURE.md; docs2/gen-agents.mjs]",
  "Tomorrow": "Not applicable to a generated document: it is rewritten from its sources on every build.",
  "How we do it": "Generated by `handbook/tools/gen.mjs` on every build. Change the source, never this file.",
  "Numbers": "Not applicable to a generated document: it is rewritten from its sources on every build.",
  "Open": "Not applicable to a generated document: it is rewritten from its sources on every build."
 }
}