{
 "id": "2.6",
 "title": "Features A to Z",
 "department": "Product",
 "department_slug": "product",
 "direction": null,
 "branded": false,
 "status": "generated",
 "owner": "Param",
 "last_verified": "2026-10-26",
 "holds": "Every feature, one line, status, where it lives tomorrow",
 "urls": {
  "html": "https://handbook.joinsquareup.com/product/features-a-to-z",
  "markdown": "https://handbook.joinsquareup.com/product/features-a-to-z.md",
  "json": "https://handbook.joinsquareup.com/product/features-a-to-z.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "All 244 features, each marked live, once connected, off or next",
  "points": [
   {
    "icon": "book",
    "text": "Seven kinds: Cards, Evidence, Deliverables, Plays, Hand off, Learnings and Workflows."
   },
   {
    "icon": "check",
    "text": "Most features are Live and Stay; some Change to fit three tabs."
   },
   {
    "icon": "gear",
    "text": "The 20 workflows are all Next and New for v2."
   },
   {
    "icon": "warn",
    "text": "Post or schedule for you is Off today and New in v2."
   },
   {
    "icon": "lock",
    "text": "Generated on every build, so change the source, not this page."
   }
  ],
  "stat": {
   "value": "244",
   "label": "features listed"
  },
  "decide": null,
  "mood": "solid"
 },
 "sources": [
  "docs2 inventories",
  "brew origin/main 238fa23"
 ],
 "open_questions": [],
 "parts": {
  "Answer": "Every feature of Brew, A to Z: 244 items, with where each stands today and where it goes tomorrow.",
  "Today": "| Feature | Part | Today | Tomorrow | Note |\n|---|---|---|---|---|\n| A brief link per piece, with approvals | Hand-off | Off | Goes | The one brief page |\n| A festival or season | Cards | Live | Stays |  |\n| A first draft | Cards | Live | Stays |  |\n| A play card | Cards | Live | Changes | The pick card: five things, 25 words at most |\n| A popular rival ad | Cards | Live | Stays |  |\n| A social idea | Cards | Live | Stays |  |\n| A trend | Cards | Live | Stays |  |\n| A viral video | Cards | Live | Stays |  |\n| AI answers | Cards | Live | Changes | What AI search says, in Your store |\n| AI photoshoot | Deliverables | Live | Stays | Store and marketplace |\n| Amazon | Evidence | Live | Stays |  |\n| Amazon or marketplace listing | Deliverables | Live | Stays | Store and marketplace |\n| Answer a new question about you | Workflows | Next | New | v2 |\n| Asked in a thread | Cards | Live | Stays |  |\n| Bestseller lists | Evidence | Live | Stays |  |\n| Blinkit | Evidence | Live | Stays |  |\n| Brief as a PDF or email draft | Hand-off | Live | Stays |  |\n| Brief your agency on a heart | Workflows | Next | New | v2 |\n| Bring it back when it is in stock | Workflows | Next | New | v2 |\n| Carousel ad | Deliverables | Live | Stays | Ads |\n| Caught up | Cards | Live | Changes | Caught up, the character signs off until Monday |\n| Change list | Deliverables | Live | Stays | Action plans |\n| ChatGPT | Evidence | Live | Stays |  |\n| Claude | Evidence | Live | Stays |  |\n| Company facts | Evidence | Live | Stays |  |\n| Connect a tool | Cards | Live | Stays |  |\n| Copy and open | Hand-off | Live | Changes | Hand it off, Me |\n| Creator outreach DM | Deliverables | Live | Stays | Creators |\n| Download the pack | Hand-off | Live | Stays |  |\n| Drop in a file | Learnings | Live | Stays | Team |\n| Email | Deliverables | Live | Stays | CRM |\n| Facebook comments | Evidence | Live | Stays |  |\n| FAQ and schema for AI answers | Deliverables | Live | Stays | Store and marketplace |\n| Festival or moment post | Deliverables | Live | Stays | Social |\n| Festivals and sale days | Evidence | Live | Stays |  |\n| Files you drop in | Evidence | Live | Stays |  |\n| Fix a page that gets visits but few buys | Workflows | Next | New | v2 |\n| Fix links to a removed product | Workflows | Next | New | v2 |\n| Flipkart | Evidence | Live | Stays |  |\n| Follow a price change everywhere | Workflows | Next | New | v2 |\n| Founder video | Deliverables | Live | Stays | Ads |\n| From what you told us | Cards | Live | Stays |  |\n| Gemini | Evidence | Live | Stays |  |\n| Get ready for a festival | Workflows | Next | New | v2 |\n| Google ad library | Evidence | Live | Stays |  |\n| Google Ads | Evidence | Once connected | Stays |  |\n| Google Ads assets | Deliverables | Live | Stays | Search |\n| Google AI answers | Evidence | Live | Stays |  |\n| Google Analytics | Evidence | Once connected | Stays |  |\n| Google results | Evidence | Live | Stays |  |\n| Google reviews | Evidence | Live | Stays |  |\n| Google suggestions | Evidence | Live | Stays |  |\n| Google Trends | Evidence | Live | Stays |  |\n| Google: phones, carts, branded clicks | Cards | Once connected | Stays |  |\n| Homepage or collection banner | Deliverables | Live | Stays | Store and marketplace |\n| How to | Cards | Live | Changes | A story ring frame |\n| Image ad | Deliverables | Live | Stays | Ads |\n| Industry news | Cards | Live | Changes | A story ring frame |\n| Influencer or creator brief | Deliverables | Live | Stays | Creators |\n| Insert or thank you card | Deliverables | Live | Stays | Print |\n| Instagram carousel | Deliverables | Live | Stays | Social |\n| Instagram comments | Evidence | Live | Stays |  |\n| Instagram followers | Evidence | Live | Stays |  |\n| Instagram post | Deliverables | Live | Stays | Social |\n| Instagram tags | Evidence | Live | Stays |  |\n| Instamart | Evidence | Live | Stays |  |\n| Judge.me | Evidence | Once connected | Changes |  |\n| Keyword gaps | Evidence | Live | Stays |  |\n| Klaviyo | Evidence | Once connected | Stays |  |\n| Klaviyo flows not live | Cards | Once connected | Stays |  |\n| Landing or product page section | Deliverables | Live | Stays | Store and marketplace |\n| Launch a new product | Workflows | Next | New | v2 |\n| LinkedIn | Evidence | Live | Stays |  |\n| LinkedIn ad library | Evidence | Live | Stays |  |\n| LinkedIn or X post | Deliverables | Live | Stays | Social |\n| Links to your site | Evidence | Live | Stays |  |\n| Looping GIF | Deliverables | Live | Stays | Ads |\n| Low reviews waiting | Cards | Once connected | Stays |  |\n| Make our version of a long running rival ad | Workflows | Next | New | v2 |\n| Margin notes | Cards | Live | Stays |  |\n| Marketplace account | Evidence | Off | New |  |\n| Marketplace price gap | Cards | Off | New | When the marketplace account connects |\n| Measured trust | Learnings | Live | New | Brand |\n| Meme or trend format | Deliverables | Live | Stays | Social |\n| Meta Ad Library | Evidence | Live | Stays |  |\n| Meta Ads | Evidence | Once connected | Stays |  |\n| Meta: tired ads and budget | Cards | Once connected | Stays |  |\n| Monday budget check | Workflows | Next | New | v2 |\n| More like this | Cards | Live | Stays |  |\n| Myntra | Evidence | Live | Stays |  |\n| Native style ad | Deliverables | Live | Stays | Ads |\n| Need your yes | Cards | Live | Stays |  |\n| New from your agents | Cards | Live | Stays |  |\n| New hook for a winning ad | Deliverables | Live | Stays | Ads |\n| Nudge a late brief | Workflows | Next | New | v2 |\n| Nykaa | Evidence | Live | Stays |  |\n| Page health | Evidence | Live | Stays |  |\n| Page speed | Evidence | Live | Stays |  |\n| Pause ads for a sold out product | Workflows | Next | New | v2 |\n| Payday week offer | Workflows | Next | New | v2 |\n| Perplexity | Evidence | Live | Stays |  |\n| Photo or video shoot brief | Deliverables | Live | Stays | Video and shoot briefs |\n| Pinterest | Evidence | Live | Stays |  |\n| Pinterest pin | Deliverables | Live | Stays | Social |\n| Plan the launch week | Workflows | Next | New | v2 |\n| Plan to act on | Deliverables | Live | Stays | Action plans |\n| Play 1: Product marketing | Plays | Live | Stays | v1 |\n| Play 10: Attribution and measurement | Plays | Live | Stays | v1 |\n| Play 11: SEO | Plays | Live | Stays | v1 |\n| Play 12: Site architecture | Plays | Live | Stays | v1 |\n| Play 13: Schema markup and structured data | Plays | Live | Stays | v1 |\n| Play 14: Programmatic SEO | Plays | Live | Stays | v1 |\n| Play 15: AI search optimisation | Plays | Live | Stays | v1 |\n| Play 16: Content strategy | Plays | Live | Stays | v1 |\n| Play 17: Competitor and alternative pages | Plays | Live | Stays | v1 |\n| Play 18: Directory submissions | Plays | Live | Stays | v1 |\n| Play 19: Public relations | Plays | Live | Stays | v1 |\n| Play 2: Customer research | Plays | Live | Stays | v1 |\n| Play 20: Paid ads | Plays | Live | Stays | v1 |\n| Play 21: Ad creative | Plays | Live | Stays | v1 |\n| Play 22: Marketing images | Plays | Live | Stays | v1 |\n| Play 23: Video production | Plays | Live | Stays | v1 |\n| Play 24: Social media | Plays | Live | Stays | v1 |\n| Play 25: Influencer and creator marketing | Plays | Live | Stays | v1 |\n| Play 26: Co marketing and partnerships | Plays | Live | Stays | v1 |\n| Play 27: Events and field marketing | Plays | Live | Stays | v1 |\n| Play 28: Launch strategy | Plays | Live | Stays | v1 |\n| Play 29: Copywriting | Plays | Live | Stays | v1 |\n| Play 3: Competitive intelligence | Plays | Live | Stays | v1 |\n| Play 30: Copy editing | Plays | Live | Stays | v1 |\n| Play 31: Conversion rate optimisation | Plays | Live | Stays | v1 |\n| Play 32: Signup and account creation | Plays | Live | Stays | v1 |\n| Play 33: Popups and overlays | Plays | Live | Stays | v1 |\n| Play 34: Lead magnets and opt in content | Plays | Live | Stays | v1 |\n| Play 35: Free tools | Plays | Live | Stays | v1 |\n| Play 36: Upsell and subscription moments | Plays | Live | Stays | v1 |\n| Play 37: A and B testing and experimentation | Plays | Live | Stays | v1 |\n| Play 38: Marketplace and quick commerce listing optimisation | Plays | Live | Stays | v1 |\n| Play 39: Email and lifecycle marketing | Plays | Live | Stays | v1 |\n| Play 4: Marketing psychology | Plays | Live | Stays | v1 |\n| Play 40: SMS and WhatsApp marketing | Plays | Live | Stays | v1 |\n| Play 41: Post purchase onboarding | Plays | Live | Stays | v1 |\n| Play 42: Retention and churn prevention | Plays | Live | Stays | v1 |\n| Play 43: Referrals, affiliates and reviews | Plays | Live | Stays | v1 |\n| Play 44: Community marketing | Plays | Live | Stays | v1 |\n| Play 45: B2B prospecting | Plays | Live | Stays | v1 |\n| Play 46: Cold outbound | Plays | Live | Stays | v1 |\n| Play 47: Sales enablement | Plays | Live | Stays | v1 |\n| Play 48: Revenue operations | Plays | Live | Stays | v1 |\n| Play 49: Marketing loops | Plays | Live | Stays | v1 |\n| Play 5: Marketing council | Plays | Live | Stays | v1 |\n| Play 50: Marketing ideas | Plays | Live | Stays | v1 |\n| Play 51: Answers from what people ask | Plays | Live | Stays | v1 |\n| Play 52: Ad angles from what people say | Plays | Live | Stays | v1 |\n| Play 53: Social posts from what was heard | Plays | Live | Stays | v1 |\n| Play 54: Community research | Plays | Live | Stays | v1 |\n| Play 55: Seasonal and festival planning | Plays | Live | Stays | v1 |\n| Play 56: Weather triggered plays | Plays | Live | New | v2 |\n| Play 57: Rival weakness switch plays | Plays | Live | Stays | v1 |\n| Play 58: AI search from fixed buyer questions | Plays | Live | Stays | v1 |\n| Play 59: Creator seeding from people already posting | Plays | Live | Stays | v1 |\n| Play 6: Marketing plan | Plays | Live | Stays | v1 |\n| Play 60: Hooks from video reads | Plays | Live | Stays | v1 |\n| Play 61: Price and offer from shopping position | Plays | Live | Stays | v1 |\n| Play 62: Review and complaint fix from listening | Plays | Live | Stays | v1 |\n| Play 63: Search demand pulse | Plays | Live | Stays | v1 |\n| Play 64: Automations from signals | Plays | Live | New | v2 |\n| Play 65: Emails that answer what people ask | Plays | Live | Stays | v1 |\n| Play 7: Pricing | Plays | Live | Stays | v1 |\n| Play 8: Offer design | Plays | Live | Stays | v1 |\n| Play 9: Analytics and measurement | Plays | Live | Stays | v1 |\n| Post or schedule for you | Hand-off | Off | New |  |\n| Product demo video | Deliverables | Live | Stays | Ads |\n| Product orbit, all the way round | Deliverables | Live | Stays | Store and marketplace |\n| Product page image set | Deliverables | Live | Stays | Store and marketplace |\n| Public holidays | Evidence | Live | Stays |  |\n| Ready made ads | Cards | Live | Stays |  |\n| Reddit | Evidence | Live | Stays |  |\n| Reddit, Quora or group post | Deliverables | Live | Stays | Community |\n| Reel, TikTok or Short | Deliverables | Live | Stays | Social |\n| Refresh a tired ad | Workflows | Next | New | v2 |\n| Remake what works | Deliverables | Live | Stays | Ads |\n| Reply to a comment or review | Deliverables | Live | Stays | Community |\n| Reply to a low review | Workflows | Next | New | v2 |\n| Results you share | Learnings | Live | Changes | Brand |\n| Rival complaints | Cards | Live | Stays |  |\n| Rival websites | Evidence | Live | Stays |  |\n| Schedule what you approved | Workflows | Next | New | v2 |\n| Search traffic | Evidence | Live | Stays |  |\n| Search volume and cost per click | Evidence | Live | Stays |  |\n| See everything side by side | Cards | Demo only | Goes | See everything, with an area filter |\n| Seeding or PR box kit | Deliverables | Live | Stays | Creators |\n| Send to anyone you pick | Hand-off | Live | Changes | Hand it off, My team or My agency |\n| Send to our team | Hand-off | Live | Changes | Hand it off, Our team |\n| Shopify | Evidence | Once connected | Stays |  |\n| Shopify: carts, repeat buyers, stock | Cards | Once connected | Stays |  |\n| Shopping prices | Evidence | Live | Stays |  |\n| Six second motion ad | Deliverables | Live | Stays | Ads |\n| Slack | Evidence | Once connected | Stays |  |\n| Store health | Cards | Live | Changes | Three meters at the top of Your store, never called rings |\n| Stories set | Deliverables | Live | Stays | Social |\n| Tech stack | Evidence | Live | Stays |  |\n| Telegram | Evidence | Live | Stays |  |\n| Tell us something | Learnings | Live | Stays | Team |\n| Texture or ASMR video | Deliverables | Live | Stays | Ads |\n| Thank a creator who posted | Workflows | Next | New | v2 |\n| The brief page | Hand-off | Live | Changes | One brief page; old links redirect to it |\n| The news | Evidence | Live | Stays |  |\n| The web and forums | Evidence | Live | Stays |  |\n| Threads | Evidence | Live | Stays |  |\n| Three new ads every Monday | Workflows | Next | New | v2 |\n| Tidying up | Learnings | Live | Stays | Brand |\n| TikTok | Evidence | Live | Stays |  |\n| TikTok ad library | Evidence | Live | Stays |  |\n| Trustpilot | Evidence | Live | Stays |  |\n| UGC ad | Deliverables | Live | Stays | Ads |\n| Video script | Deliverables | Live | Stays | Video and shoot briefs |\n| Viral videos | Evidence | Live | Stays |  |\n| Virtual try on, on a model | Deliverables | Live | Stays | Store and marketplace |\n| Walmart | Evidence | Live | Stays |  |\n| Weather | Evidence | Live | Stays |  |\n| Web traffic | Evidence | Live | Stays |  |\n| Welcome | Cards | Live | Goes | The reveal: Here is your store |\n| What is new | Evidence | Live | Stays |  |\n| What people mention | Cards | Live | Stays |  |\n| What the read finds | Learnings | Live | Stays | Brand |\n| WhatsApp or SMS | Deliverables | Live | Stays | CRM |\n| Who you compete with on Google | Evidence | Live | Stays |  |\n| Win back an AI answer | Workflows | Next | New | v2 |\n| X | Evidence | Live | Stays |  |\n| Your Brand Book | Learnings | Live | Stays | Team |\n| Your catalog | Evidence | Live | Stays |  |\n| Your catalog changed | Cards | Live | Changes | What changed, in Your store, and a pick when it matters |\n| Your edits and picks | Learnings | Live | Stays | Brand |\n| Your hearts and nos | Learnings | Live | Stays | You |\n| Your Instagram | Evidence | Live | Stays |  |\n| Your own ads | Cards | Live | Stays |  |\n| Your plan is being written | Cards | Live | Changes | Reading your store, with three quick questions |\n| Your review app | Evidence | Live | Stays |  |\n| Your team is working | Cards | Live | Goes | New since you looked, at the top of Work |\n| Your website | Evidence | Live | Stays |  |\n| Your YouTube | Evidence | Live | Stays |  |\n| YouTube comments | Evidence | Live | Stays |  |\n| Zepto | Evidence | Live | Stays |  |\n\n[src: brew origin/main 238fa23]",
  "Tomorrow": "Not applicable to a generated document: it is rewritten from its sources on every build.",
  "How we do it": "Generated by `handbook/tools/gen.mjs` on every build. Change the source, never this file.",
  "Numbers": "Not applicable to a generated document: it is rewritten from its sources on every build.",
  "Open": "Not applicable to a generated document: it is rewritten from its sources on every build."
 }
}