---
id: "2.15"
title: "Design partner program"
dept: product
status: needs-you
owner: Param
branded: false
last_verified: 2026-10-26
sources:
  - "brand-directions/book/content/h.js h-6 programme, timeline, launch"
  - "brand-directions/book/content/b.js b-9 parked, costs; b-10 partnership-goals"
  - "brew working tree docs/pricing.md:38-41, not on origin/main"
  - "brew origin/main: build.js:222-225, tools/prod-env.sh:9"
  - "memory: brew-live-stores, brew-go-live-2026-10-17, brew-prod-backend, brew-pricing-parked, prod-clean-only, fix-as-product, never-disconnect-arata-meta, brew-audit-2026-10-15"
---

# Design partner program

## Answer

Design partners are real brands that use Brew free before launch, so we learn what works and what each store costs; who they are is known, but what we promise them, ask of them and when they graduate has no source and waits on Param.

## Today

### Who

| Brand | Slug | Notes | Source |
|---|---|---|---|
| Arata | arata-in | Meta and Shopify connected on both sites; never disconnected | [src: memory brew-live-stores] [src: memory never-disconnect-arata-meta] |
| Nutrova | nutrova-com | | [src: memory brew-live-stores] |
| Mana | manaprojects-com | Real estate, sells by enquiry | [src: memory feed-for-all-brands] |
| Puma India | in-puma-com | Salesforce Commerce | [src: memory feed-for-all-brands] |
| Scrubroom | scrubroom-in | Retailer of medical apparel and equipment | [src: memory brew-read-stream-backfill] |
| Gully Labs | gullylabs-com | Called the first design partner on 17 Oct; not in the 24 Oct list | [src: memory brew-go-live-2026-10-17] |

All five live on production since 25 Oct; staging is testing only [src: memory brew-prod-backend]. Cozy Snugglet and Zenant are our test brands; risky tests run there [src: memory brew-live-stores].

### What we hold ourselves to

- Never wipe or reset the five; check fixes on them first [src: memory brew-live-stores]
- Every bug found on a partner is fixed in the product for all brands [src: memory fix-as-product]
- Nothing dummy reaches them on production [src: memory prod-clean-only]
- Arata agreed on 15 Oct that its team notes stay public on the demo [src: memory brew-audit-2026-10-15]

### What exists only as proposals

| Item | Proposal source |
|---|---|
| Free through the partnership, with a $120 or ₹10,000 wallet, then $79 or ₹4,999 for life | [src: brew working tree docs/pricing.md:41] |
| A read walked through on a call in week one, a weekly 15 minutes, six weeks then keep going or change | [src: brand-directions/book/content/h.js h-6 programme] |
| Six outcomes: a read and a first hand-off for every partner, cost per store known, which picks get handed off, real words with permission, the name and character chosen, pricing set | [src: brand-directions/book/content/b.js b-10 partnership-goals] |

## Tomorrow

| Item | Version | Tag | Proposal |
|---|---|---|---|
| A written partner agreement | v1 | New | What they get, what we ask, data use, how it ends |
| Partner wallets | v1 | New | Loaded wallets to measure cost per brand [src: memory brew-pricing-parked] |
| Graduation | v1 | New | From free to the partner price |
| Partners first for each version | v2 to v4 | New | Each version opens to partners before anyone else |

## How we do it

1. Before any change ships to production, check it on the five partners on staging.
2. Log every partner call and message in the [feedback log](partner-feedback-log.md) the same day.
3. Talk about cost with each partner before anything changes for them.

## Numbers

| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Partners active | Partners with a hand-off in the last 7 days | Brief records | Proposed |
| Cost per partner | Dollars of AI and data per partner per week | `cost.json`, spend files | Proposed |
| Feedback items | Logged items per partner per week | Feedback log | Proposed |

## Open

1. **What do partners get?** Proposal: free use through the partnership, our team on call, and a $120 or ₹10,000 wallet each.
2. **What do we ask of them?** Proposal: a 15 minute call each week, honest notes and at least one hand-off a week.
3. **How long is the partnership?** Proposal: six weeks from 26 Oct, then a keep going call.
4. **How do they graduate?** Proposal: to $79 or ₹4,999 a month for life, as in the pricing proposal.
5. **Is Gully Labs still in?** Proposal: no, the five are the list.
6. **How many partners?** Proposal: stay at five until each hands off weekly.