{
 "id": "2.15",
 "title": "Design partner program",
 "department": "Product",
 "department_slug": "product",
 "direction": null,
 "branded": false,
 "status": "needs-you",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "Who, what they get, what we ask, cadence, graduating",
 "urls": {
  "html": "https://handbook.joinsquareup.com/product/design-partner-program",
  "markdown": "https://handbook.joinsquareup.com/product/design-partner-program.md",
  "json": "https://handbook.joinsquareup.com/product/design-partner-program.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "Five real brands use Brew free, but the deal itself is unwritten",
  "points": [
   {
    "icon": "people",
    "text": "Arata, Nutrova, Mana, Puma India and Scrubroom are live on production."
   },
   {
    "icon": "lock",
    "text": "Never wipe or reset the five, and check every fix on them first."
   },
   {
    "icon": "money",
    "text": "Proposed: free through the partnership, a $120 wallet, then $79 a month for life."
   },
   {
    "icon": "clock",
    "text": "Proposed: six weeks from 26 Oct, a 15 minute weekly call, then decide."
   },
   {
    "icon": "warn",
    "text": "What we promise, ask and graduate partners to has no source yet."
   }
  ],
  "stat": {
   "value": "5",
   "label": "partners live on production"
  },
  "decide": "What do partners get and give? Proposal: free use, a $120 wallet, one hand off a week.",
  "mood": "waiting"
 },
 "sources": [
  "brand-directions/book/content/h.js h-6 programme, timeline, launch",
  "brand-directions/book/content/b.js b-9 parked, costs; b-10 partnership-goals",
  "brew working tree docs/pricing.md:38-41, not on origin/main",
  "brew origin/main: build.js:222-225, tools/prod-env.sh:9",
  "memory: brew-live-stores, brew-go-live-2026-10-17, brew-prod-backend, brew-pricing-parked, prod-clean-only, fix-as-product, never-disconnect-arata-meta, brew-audit-2026-10-15"
 ],
 "open_questions": [
  "**What do partners get?** Proposal: free use through the partnership, our team on call, and a $120 or ₹10,000 wallet each.",
  "**What do we ask of them?** Proposal: a 15 minute call each week, honest notes and at least one hand-off a week.",
  "**How long is the partnership?** Proposal: six weeks from 26 Oct, then a keep going call.",
  "**How do they graduate?** Proposal: to $79 or ₹4,999 a month for life, as in the pricing proposal.",
  "**Is Gully Labs still in?** Proposal: no, the five are the list.",
  "**How many partners?** Proposal: stay at five until each hands off weekly."
 ],
 "parts": {
  "Answer": "Design partners are real brands that use Brew free before launch, so we learn what works and what each store costs; who they are is known, but what we promise them, ask of them and when they graduate has no source and waits on Param.",
  "Today": "### Who\n\n| Brand | Slug | Notes | Source |\n|---|---|---|---|\n| Arata | arata-in | Meta and Shopify connected on both sites; never disconnected | [src: memory brew-live-stores] [src: memory never-disconnect-arata-meta] |\n| Nutrova | nutrova-com | | [src: memory brew-live-stores] |\n| Mana | manaprojects-com | Real estate, sells by enquiry | [src: memory feed-for-all-brands] |\n| Puma India | in-puma-com | Salesforce Commerce | [src: memory feed-for-all-brands] |\n| Scrubroom | scrubroom-in | Retailer of medical apparel and equipment | [src: memory brew-read-stream-backfill] |\n| Gully Labs | gullylabs-com | Called the first design partner on 17 Oct; not in the 24 Oct list | [src: memory brew-go-live-2026-10-17] |\n\nAll five live on production since 25 Oct; staging is testing only [src: memory brew-prod-backend]. Cozy Snugglet and Zenant are our test brands; risky tests run there [src: memory brew-live-stores].\n\n### What we hold ourselves to\n\n- Never wipe or reset the five; check fixes on them first [src: memory brew-live-stores]\n- Every bug found on a partner is fixed in the product for all brands [src: memory fix-as-product]\n- Nothing dummy reaches them on production [src: memory prod-clean-only]\n- Arata agreed on 15 Oct that its team notes stay public on the demo [src: memory brew-audit-2026-10-15]\n\n### What exists only as proposals\n\n| Item | Proposal source |\n|---|---|\n| Free through the partnership, with a $120 or ₹10,000 wallet, then $79 or ₹4,999 for life | [src: brew working tree docs/pricing.md:41] |\n| A read walked through on a call in week one, a weekly 15 minutes, six weeks then keep going or change | [src: brand-directions/book/content/h.js h-6 programme] |\n| Six outcomes: a read and a first hand-off for every partner, cost per store known, which picks get handed off, real words with permission, the name and character chosen, pricing set | [src: brand-directions/book/content/b.js b-10 partnership-goals] |",
  "Tomorrow": "| Item | Version | Tag | Proposal |\n|---|---|---|---|\n| A written partner agreement | v1 | New | What they get, what we ask, data use, how it ends |\n| Partner wallets | v1 | New | Loaded wallets to measure cost per brand [src: memory brew-pricing-parked] |\n| Graduation | v1 | New | From free to the partner price |\n| Partners first for each version | v2 to v4 | New | Each version opens to partners before anyone else |",
  "How we do it": "1. Before any change ships to production, check it on the five partners on staging.\n2. Log every partner call and message in the [feedback log](partner-feedback-log.md) the same day.\n3. Talk about cost with each partner before anything changes for them.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Partners active | Partners with a hand-off in the last 7 days | Brief records | Proposed |\n| Cost per partner | Dollars of AI and data per partner per week | `cost.json`, spend files | Proposed |\n| Feedback items | Logged items per partner per week | Feedback log | Proposed |",
  "Open": "1. **What do partners get?** Proposal: free use through the partnership, our team on call, and a $120 or ₹10,000 wallet each.\n2. **What do we ask of them?** Proposal: a 15 minute call each week, honest notes and at least one hand-off a week.\n3. **How long is the partnership?** Proposal: six weeks from 26 Oct, then a keep going call.\n4. **How do they graduate?** Proposal: to $79 or ₹4,999 a month for life, as in the pricing proposal.\n5. **Is Gully Labs still in?** Proposal: no, the five are the list.\n6. **How many partners?** Proposal: stay at five until each hands off weekly."
 }
}