--- id: "15.11" title: "Pricing and packaging story" dept: product-marketing status: draft owner: Param branded: false last_verified: 2026-10-26 sources: - "brew working tree docs/pricing.md:1-51, untracked, not on origin/main" - "brew origin/main a559de6: legal-pages.js:40; DUMMY.md:17; SCOPE.md:17-18" - "brand-directions/book/content/i.js i-5 parked, learn-first" - "handbook content/sales-and-partnerships/pricing-and-packaging.md" - "memory: brew-pricing-parked, sell-relief-not-discounts, brew-jam-v2" --- # Pricing and packaging story ## Answer How we explain the price, in words a founder repeats: today the whole story is free during the preview and pricing comes after the design partnership; once Param and Sai agree the proposal, the story is one plan for the thinking, a wallet for the things you keep, and nothing charged until you keep it. ## Today ### What we say now | Fact | Source | |---|---| | Brew is free during the design partner preview | [src: brew/legal-pages.js:40] | | Pricing is parked: no price in public, no billing built, until Param says go | [src: memory brew-pricing-parked] | | The plan sheet in the product is a Dummy; no billing exists | [src: brew/DUMMY.md:17] | | Paid makes already show their price and run only after a yes | [src: memory brew-jam-v2] [src: brew/SCOPE.md:18] | ### The proposal the story will tell, 26 Oct The full tables live in [pricing and packaging](/sales-and-partnerships/pricing-and-packaging). The parts the story rests on: | Part | What it is | Source | |---|---|---| | Plan | One flat price per brand a month, unlimited teammates, never metered; covers the read, the Brand Book, weekly ideas, drafts, jams and watchers | [src: brew working tree docs/pricing.md:6] | | Wallet | Real money, never credits; prices on results; charged only when the brand keeps a piece; 3 free redos; never expires | [src: brew working tree docs/pricing.md:7-12] | | Price on the button | Shown only from $0.60 or ₹50; a daily spent and left line covers the rest | [src: brew working tree docs/pricing.md:11] | | Autopilot, v4 | 3% of the ad spend Brew runs, minimum $149 or ₹9,999 a month | [src: brew working tree docs/pricing.md:14] | | Currency | USD is the list price; ₹ is set for India, not converted | [src: brew working tree docs/pricing.md:15] | | Plan by version | v1 $79 or ₹4,999; v2 $119 or ₹7,999; v3 and v4 $149 or ₹9,999 | [src: brew working tree docs/pricing.md:20] | | Trial | A free read, then 14 days with no card and $5 or ₹500 in the wallet; after it, read only and nothing deleted | [src: brew working tree docs/pricing.md:38] | | Briefs to our team | Priced by our team per brief, never bundled into a plan | [src: brew working tree docs/pricing.md:35] [src: brew working tree docs/pricing.md:44] | | Design partners | Free through the partnership with a $120 or ₹10,000 wallet, then $79 or ₹4,999 for life | [src: brew working tree docs/pricing.md:41] | ### Why the story is shaped this way - Param wants pricing super simple: no tiers maze, no credits, no seats [src: memory brew-pricing-parked] - Credits read as jargon and hide the markup [src: memory brew-pricing-parked] - Upsells sell relief, never a percent off or per unit maths [src: memory sell-relief-not-discounts] - The 16 Oct draft with three tiers and credits is replaced [src: memory brew-pricing-parked] [src: brand-directions/book/content/i.js i-5 parked] ## Tomorrow ### The story, once unparked | Line | Says | Version | Tag | |---|---|---|---| | The headline | One price for your store. Pay for a piece only when you keep it | v1 | New | | The plan | Everything that thinks for you, for the whole team, every month | v1 | New | | The wallet | Real money for the things it makes. You see the price before it makes them, and you pay only when you keep one | v1 | New | | The trial | See your own store read first. Then 14 days, no card | v1 | New | | Our team | Want it shipped for you? Our team quotes each brief | v1 | New | | Posting | The plan grows when it can post for you, after your yes | v2 | New | | Results | The plan grows when it shows what worked | v3 | New | | Autopilot | A small share of the ads it runs inside your rules, never more than you set | v4 | New | | The old price stays | Your price holds for 12 months when a new version ships | v2 to v4 | New, proposed | ### Words | Say | Never say | |---|---| | Plan, wallet, keep, price on the button | Credits, tokens, seats, tiers | | Pay only for what you keep | Save 50%, best value, percent off | | Free during the preview | Free forever | | Our team quotes each brief | Done for you, included | ## How we do it 1. Today, to anyone who asks: "It is free during the design partner preview. Pricing comes after the partnership, and we will talk it through with you before anything changes." 2. Never quote a number from the proposal to a brand, a partner or in public while pricing is parked. 3. A price shows only on the confirm step before a paid make. 4. When Param and Sai agree, commit `docs/pricing.md` to brew main, then rewrite this page and the sales page the same day, and mark the proposal rows Today. 5. Every pricing line goes past [claims we can make](/product-marketing/claims-we-can-make) before it ships. ## Numbers | Metric | Definition | Where measured | Status | |---|---|---|---| | Price questions per call | Calls where the founder asks about price | Interview and call library | Proposed | | Understood in one read | Share of founders who can say back plan and wallet after one read of the page | Usability tests | Proposed | | Kept rate | Share of paid makes the brand keeps | Wallet ledger, not built | Proposed | ## Open 1. **Is "wallet" the word brands see?** Proposal: yes; it says real money and avoids credits. 2. **Do we show $ and ₹ side by side?** Proposal: no; show the visitor's market only, ₹ in India and $ elsewhere. 3. **Do we tell partners their price for life now?** Proposal: not until Param and Sai agree the proposal; then in a personal note, before any public page. 4. **Do the plan's internal words, the brain and the hands, appear in public?** Proposal: no; say what it thinks and what it makes.