{
 "id": "15.14",
 "title": "How AI answers describe us",
 "department": "Product marketing",
 "department_slug": "product-marketing",
 "direction": null,
 "branded": false,
 "status": "draft",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "What ChatGPT, Gemini and others say about us, and the fix",
 "urls": {
  "html": "https://handbook.joinsquareup.com/product-marketing/how-ai-answers-describe-us",
  "markdown": "https://handbook.joinsquareup.com/product-marketing/how-ai-answers-describe-us.md",
  "json": "https://handbook.joinsquareup.com/product-marketing/how-ai-answers-describe-us.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "Nobody has asked ChatGPT, Gemini or friends about us yet",
  "points": [
   {
    "icon": "warn",
    "text": "No check has run, and no name is picked, so there is nothing to search."
   },
   {
    "icon": "eye",
    "text": "Our landing has the title Brew and no description, so AI tools have little to read."
   },
   {
    "icon": "gear",
    "text": "We already run a weekly brand check on ChatGPT, Gemini, Perplexity and Claude."
   },
   {
    "icon": "money",
    "text": "Proposed: our own question set, weekly, starting the week the name is picked."
   },
   {
    "icon": "lock",
    "text": "Never write a page to game an answer with claims we cannot back."
   }
  ],
  "stat": {
   "value": "$0.50",
   "label": "per weekly check run"
  },
  "decide": "Run a free by hand unbranded check now, or wait until the name is picked?",
  "mood": "waiting"
 },
 "sources": [
  "brew origin/main a559de6: ai-standing.js:1-6; ai-questions.js:1-12; live-watch.js:4-6, 22-24; SCOPE.md:16; public/index.html:2; server.js:937",
  "handbook content/marketing-and-growth/getting-found-ourselves.md",
  "memory: brew-gemini-provider, brew-proof-plain-make, no-spend-while-building, brand-directions-2026-10-25"
 ],
 "open_questions": [
  "**Do we run a check before the name is picked?** Proposal: no; run only the unbranded questions once, free in a chat by hand, to learn which tools get named.",
  "**Which market's answers do we check?** The brand check asks from India. Proposal: India first, since every partner is Indian, and add the US when we open past India.",
  "**Who reads the answers each week?** Proposal: Sai, ten minutes on Monday, and Param approves any page fix."
 ],
 "parts": {
  "Answer": "What ChatGPT, Gemini, Perplexity and Claude say when a founder asks about a tool like Brew, and the fix; nobody has checked yet, because the product has no chosen name, so this page sets up the same weekly check the product runs for brands, to start the week the name is picked.",
  "Today": "### What we know about ourselves\n\n| Fact | Source |\n|---|---|\n| No one has asked any AI tool about us; there is no record of a check | [src: handbook content/marketing-and-growth/getting-found-ourselves.md] |\n| The product's name is open, so there is nothing to search for yet; Brew is the internal name | [src: memory brand-directions-2026-10-25] |\n| Our landing has the title Brew and no description, so an AI tool has little to read | [src: brew/public/index.html:2] |\n| We serve an llms.txt for each brand's own Brand Book, never one for ourselves | [src: brew/server.js:937] |\n\n### The method we already have, built for brands\n\n| Piece | What it does | Source |\n|---|---|---|\n| The weekly check | Asks a fixed set of shopper questions every week to ChatGPT, Gemini and Perplexity through treg, and to Claude with web search; reads whether the brand is named, which rivals are and which sites are cited | [src: brew/live-watch.js:4-6] |\n| Its cost | About $0.50 a run; a failed run waits six hours | [src: brew/live-watch.js:22-24] |\n| The questions | Earned by evidence: Google suggest, search volume, threads from listening and best sellers; the model only picks and phrases | [src: brew/ai-questions.js:1-12] |\n| The standing | Who the answers name and for which questions, counted where the shopper named no brand; a source that failed says so, never zeros | [src: brew/ai-standing.js:1-6] [src: brew/SCOPE.md:16] |\n| One honesty rule | Under Gemini the Claude ask is skipped, so a Gemini answer is never labelled Claude | [src: memory brew-gemini-provider] |",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| Our own question set, earned the same way: what founders search before they pick a marketing tool for a small store | v1 | New |\n| Branded questions once the name exists: what is it, is it safe, what does it cost, does it post for me | v1 | New |\n| A weekly record here: named or not, what each tool says we do, and which pages it cites | v1 | New |\n| A fix list: each wrong or missing line traced to a page we own, and that page rewritten from [claims we can make](/product-marketing/claims-we-can-make) | v1 | New |\n| An llms.txt and a plain description for our own site | v1 | New |\n| Check that answers say it posts only after your yes, and never before v2 ships | v2 | New |\n| Check that answers do not credit us with results before v3 | v3 | New |\n\n### What a good answer says, the target\n\n- It reads your store and what is said about it, then drafts this week's marketing for you to pick and hand off [src: brew/SCOPE.md:11-20]\n- Every number shows its source [src: memory brew-proof-plain-make]\n- It does not post or measure in v1 [src: handbook content/marketing-and-growth/getting-found-ourselves.md]",
  "How we do it": "1. Wait for the name and the domain.\n2. Build our question set with the same method as a brand's: suggest, volume, threads. No question is made up.\n3. Ask Param before the first paid run; each run costs about $0.50 [src: memory no-spend-while-building].\n4. Run it weekly and log one row a week here: date, questions asked, times named of the total, the wrong lines, the cited pages.\n5. For each wrong line, find the page it most likely came from, fix that page, and note the fix beside the row.\n6. Never write a page to game an answer with claims we cannot back.\n\n```\nWeek | Asked | Named, unbranded | Named, branded | Wrong lines | Cited pages | Fix\n```",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Named where the founder named no tool | Share of unbranded questions where any answer names us | Our weekly check | Proposed |\n| Right description | Share of branded answers that describe v1 correctly: reads, drafts, hands off, never posts | Our weekly check, read by a person | Proposed |\n| Our pages cited | Share of answers that cite a page we own | Our weekly check | Proposed |",
  "Open": "1. **Do we run a check before the name is picked?** Proposal: no; run only the unbranded questions once, free in a chat by hand, to learn which tools get named.\n2. **Which market's answers do we check?** The brand check asks from India. Proposal: India first, since every partner is Indian, and add the US when we open past India.\n3. **Who reads the answers each week?** Proposal: Sai, ten minutes on Monday, and Param approves any page fix."
 }
}