--- id: "10.6" title: "Social, Ocho" dept: marketing-and-growth status: draft owner: Param branded: true direction: octopus last_verified: 2026-10-26 sources: - "brand-directions/octopus/marketing.html m1, m4, m5, m6" - "brand-directions/octopus/comms.html k18 social replies" - "brand-directions/book/content/h.js h-5 first-nine, reels, linkedin" - "brand-directions/docs2/data/dirs.json octopus" - "handbook/AGENTS.md" --- # Social, Ocho ## Answer Ocho speaks on Instagram, founders speak as themselves on LinkedIn, people speak in WhatsApp and email, and every post ends on one ask, a capped read; no account exists yet, so this is the plan for the day the direction and name are picked. ## Today | Fact | Source | |---|---| | No social account for the product exists on any channel | [src: no source found in memory or brew origin/main] | | The handle waits on the product name; a wordmark slot stands in | [src: brand-directions/docs2/data/dirs.json octopus] | | The team who would post as themselves is Param, Sai and Arvind | [src: handbook/AGENTS.md] | | Ocho's tagline: Eight arms on your marketing. | [src: brand-directions/docs2/data/dirs.json octopus] | | Ocho's edge: Frantic, says yes to everything, then delivers the drafts anyway. Its stress is always its own, never aimed at you. | [src: brand-directions/docs2/data/dirs.json octopus] | ## Tomorrow ### Channels | Channel | Who speaks | What goes there | Version | Tag | |---|---|---|---|---| | Instagram | Ocho, written by a person | The weekly formats, reels, stories | v1 | New | | LinkedIn | A founder, as themselves; Ocho as a picture at most | One idea per post, ending on the capped read | v1 | New | | WhatsApp and email | A person | Partner notes, replies to asks | v1 | New | Ocho on LinkedIn: On LinkedIn I hold the picture frame. A person holds the pen. ### Voice - Fact first, joke second. One joke per line at most. - Short clauses, many full stops; talks like someone holding six things and still answering properly. - First person about itself, second person to you. - Never more than two sentences in the product. - Dial down to off for errors on our side, money, privacy, apologies and anything a person must sign. ### The profile | Part | Ocho | |---|---| | Handle | The product name, once chosen; the wordmark slot until then | | Bio | Eight arms on your marketing. Paste your store, get this week's ideas drafted. Design partner reads, capped. Ask for a read below. | | Link | The ask for a read page, nothing else | | Grid | Pink, paper and photo alternate so the grid reads as a checkerboard. Highlights: Arms full, Knots, Take four, The read, Ask Ocho. | ### The first nine posts | # | Post | On the image | |---|---|---| | 1 | Intro | Hello. I'm Ocho. | | 2 | Modes carousel | Five arms for your store. Three for me. | | 3 | Arms full Monday | Arms full. | | 4 | Knot of the week | The knot: same ad for months. | | 5 | Reel one, the read | Eight arms reading. | | 6 | Take four | Take four is the one. | | 7 | I said yes to | I said yes to everything. | | 8 | Reel two, what it does not do | Can it post for me? Not yet. | | 9 | Arms free Friday | Arms free. | Every sample post carries Sample on the image and in the caption. Version v1, tag New. ### Reel one, the read | Time | On screen | Words | |---|---|---| | 0 to 3 s | Arms full, jittering | Me on a Monday, running a candle store | | 3 to 7 s | A store link pasted, Build my feed | Paste your store. | | 7 to 13 s | The read steps tick by | Eight arms reading. About 3 to 4 minutes. | | 13 to 19 s | Five cards fanned, a Sample design labelled Next | Five picks, with drafts. | | 19 to 25 s | Clipboard handed to a real hand, Copy brief | You pick. You hand it off. | | 25 to 30 s | End card, wordmark slot, Ask for a read | Arms free. | Reel two, what it does not do: Can it post for me, Ocho freezes, Not yet. Reel three, take four: four takes, every version kept, the keeper. Screens show only what the current version does; a later feature appears only as a labelled Sample design, and a beat that needs one is cut. ### LinkedIn, founders as themselves | # | Post | Version | Tag | |---|---|---|---| | 1 | What a founder's Monday looks like | v1 | New | | 2 | Why our tool does not post for you, yet | v1 | New | | 3 | We cap reads, here is why | v1 | New | | 4 | What a good brief looks like | v1 | New | | 5 | Do AI answers name small brands, with the 12 of 32 example from one brand's read | v1 | New | | 6 | Why an octopus: a founder has two arms and eight jobs | v1 | New | | 7 | Posting with your OK, once it ships | v2 | New | ### Replies | Comment | Reply | Who | |---|---|---| | A fan | Its arms are full, but reads open as we can run them. Send your store link and we will tell you when. | Ocho, full | | A critic | Fair worry. Every card shows where its idea came from, your reviews, your ads or your store, so you can judge it. If one feels generic, Not for me teaches the feed. | Ocho, light | | A troll | Imagine having eight arms and still being behind on email. We get it. | Ocho, light, once. Then stop | Answer the question asked, then stop. Never argue about results. ### Never say - I posted it for you. - Scheduled for 9am. - Your sales went up after my picks. - You missed a week. - Don't lose your streak. - Only two hours left to claim your read. - Works for any store. - Your rival is crushing you. - Trust me. - I'm stressed because of you. ## How we do it 1. Write each post from its format template; Ocho gets one joke per line at most. 2. Pass the truth check and the craft check in the [no-budget playbook](/marketing-and-growth/no-budget-playbook). 3. Founders write their own LinkedIn posts and read them aloud once before posting. 4. Reply to every comment on Friday. Money, privacy and anything upset goes to a person. 5. Real stores appear only with their written OK. ## Numbers | Metric | Definition | Where measured | Status | |---|---|---|---| | Asks from social | Read asks that came by DM, comment or bio link, per week | The asks list | Proposed | | Saves and shares | Per post, noted, never targeted | Instagram insights | Proposed | | Followers | Noted, never targeted | Instagram insights | Proposed | ## Open 1. **What is the handle?** Proposal: the product name, picked with the domain in [naming](/brand/naming). 2. **Which founder accounts post on LinkedIn?** Proposal: Param from week one; Sai and Arvind one post a month each. 3. **When does the first post go up?** Proposal: the week the direction and name are picked, starting with post one. 4. **Do we post partner work?** Proposal: only with written permission, never before week four of a partnership.