{
 "id": "10.7",
 "title": "Launch plan",
 "department": "Marketing and growth",
 "department_slug": "marketing-and-growth",
 "direction": {
  "id": "cooker",
  "name": "Seeti"
 },
 "branded": true,
 "status": "draft",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "Design partners, the launch moment, the six-week calendar",
 "urls": {
  "html": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/cooker",
  "markdown": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/cooker.md",
  "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/cooker.json"
 },
 "other_directions": [
  {
   "id": "dog",
   "name": "Fetch",
   "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/dog.json"
  },
  {
   "id": "bee",
   "name": "Buzz",
   "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/bee.json"
  },
  {
   "id": "raccoon",
   "name": "Scoop",
   "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/raccoon.json"
  },
  {
   "id": "octopus",
   "name": "Ocho",
   "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/octopus.json"
  }
 ],
 "tldr": {
  "headline": "Five partners, six weeks on the stove, no date until it works",
  "points": [
   {
    "icon": "people",
    "text": "Five design partners are on production; the landing says design partner preview."
   },
   {
    "icon": "check",
    "text": "A partner gets a full read, picks with drafts, a weekly call and fixes first."
   },
   {
    "icon": "clock",
    "text": "A founder replies the same day; the first 30 minute call comes in week one."
   },
   {
    "icon": "chat",
    "text": "Fridays Seeti signs off: Kitchen's clean. See you Monday."
   },
   {
    "icon": "flag",
    "text": "On the date, Seeti says: Nobody lifts my lid early. Not even for a launch."
   }
  ],
  "stat": {
   "value": "5",
   "label": "design partners on production"
  },
  "decide": "Do we set a launch date, or open in batches once partners hand off weekly?",
  "mood": "waiting"
 },
 "sources": [
  "brand-directions/cooker/marketing.html m7, m8",
  "brand-directions/book/content/h.js h-6 programme, timeline, launch; h-7 six-weeks",
  "brand-directions/docs2/data/dirs.json cooker",
  "brew origin/main a559de6: public/app.js:404; build.js:222-226",
  "handbook content/product/design-partner-program.md",
  "memory: brew-live-stores, brew-go-live-2026-10-17, brew-prod-backend, brew-pricing-parked, brew-shopify-app-review"
 ],
 "open_questions": [
  "**What is the launch date?** Proposal: none until every partner hands off weekly for four weeks; then open reads in batches.",
  "**What do partners get on paper?** Proposal: free use through the partnership and a loaded wallet, as in [design partner program](/product/design-partner-program).",
  "**When does the six week calendar start?** Proposal: the Monday after the direction and name are picked.",
  "**Is there a public launch day at all?** Proposal: no single day; each version gets its own small opening.",
  "**Who sends the Friday founder note?** Proposal: Param, every Friday from week four."
 ],
 "parts": {
  "Answer": "The launch plan grows from five design partners to reads opened in small batches, with a six week calendar in Seeti's voice beside the partner work; there is no launch date, and no opening happens until partners say it works.",
  "Today": "| Fact | Source |\n|---|---|\n| Five design partners on production: Arata, Nutrova, Mana, Puma India, Scrubroom | [src: memory brew-live-stores] [src: memory brew-prod-backend] |\n| Gully Labs was the first design partner on 17 Oct and is not on the 24 Oct list | [src: memory brew-go-live-2026-10-17] |\n| The landing says design partner preview | [src: brew/public/app.js:404] |\n| Reads are limited: three new brands a day per person and a daily reading budget | [src: brew/build.js:222-226] |\n| What partners get, what we ask and how they graduate are not written down | [src: handbook content/product/design-partner-program.md] |\n| Pricing is parked; the 26 Oct proposal is a plan, a wallet and a share of ad spend at v4, not to be quoted | [src: memory brew-pricing-parked] |\n| The Shopify app was submitted for review on 21 Oct | [src: memory brew-shopify-app-review] |\n| No launch date, launch event or waitlist exists | [src: no source found in memory or brew origin/main] |",
  "Tomorrow": "### The design partner programme, as Seeti's book has it\n\n| A partner gets | Version | Tag |\n|---|---|---|\n| A read of your store from public pages, about 3 to 4 minutes | v1 | New |\n| Your feed with drafts and a numbered brief to hand off | v1 | New |\n| A call every week or two with the founders | v1 | New |\n| A direct line when something feels wrong | v1 | New |\n| First say on what we build next | v1 | New |\n\n| We ask | Version | Tag |\n|---|---|---|\n| Open the feed on Mondays for six weeks | v1 | New |\n| Tell us when an idea is wrong or generic | v1 | New |\n| Hand off at least one brief and tell us what the shipper said | v1 | New |\n| Permission to learn from your feed, never to share your data or name | v1 | New |\n\nSeeti on the deal: You get the cooking. We get told when it is too salty.\n\nThe cap, said once and plainly: each read costs real time and money while we build. No countdowns, no fake spots left. Seeti: One pot at a time. That is the cap.\n\n### After a founder asks\n\n| When | What happens | Who |\n|---|---|---|\n| Same day | A reply by email, from a person, no character | A founder |\n| Within a few days | The read runs; the link goes out with one finding to look at first | The person who ran it |\n| Week one | First call, 30 minutes: what you handle, your next big moment, one thing you never post; walk the picks; make one and hand it off | A founder |\n| Weeks two to five | Monday picks, short calls, notes from the partner | A founder |\n| Fridays | The weekly founder note; Seeti signs off: Kitchen's clean. See you Monday. | A founder |\n| Week six | Keep going, and what to change | A founder |\n\nSeeti: Six weeks. Every Monday, three whistles.\n\n### Six weeks, one theme a week\n\n| Week | Theme | Instagram | LinkedIn | Partner work |\n|---|---|---|---|---|\n| 1 | Meet Seeti | Post 1 meet Seeti, post 2 the whistle explained, Sunday stove | Why a cooker | List 40 founders to invite |\n| 2 | Three whistles | Three whistles candle special, post 4 Undercooked, Sunday stove | What it does not do | 20 invites, 5 calls |\n| 3 | The read | Post 6 reel one, post 5 whistle rating, Order up | The AI search finding | First reads cooked |\n| 4 | A festival | Three whistles festival special, reel two Undercooked, Sunday stove | A design partner lesson, no names | Weekly calls running |\n| 5 | The offer | Post 7 next door's menu, reel three the lid, Order up | The offer | 20 more invites |\n| 6 | Best of six weeks | Three whistles best of six weeks, post 8 boiled over, Sunday stove | What we learned in six weeks | Review, plan the next six |\n\nWhat we watch each week, inside the team only: read asks, reads run, first hand offs, second Monday opens.\n\n### From partners to launch\n\n| Opening | What it needs first | Version | Tag |\n|---|---|---|---|\n| Second partner cycle | First cycle notes reviewed; the reveal and the Monday drop shipped | v1 | New |\n| Open reads in batches | Read cost known and under control; the cap lifted honestly | v1 | New |\n| Posts with your OK | Posting with approval and undo, tested with partners | v2 | New |\n| Shows what worked | How it went, per live pick | v3 | New |\n| Ads inside your rules | Rules and budget limits set by the founder | v4 | New |\n\nEach opening gets the same small kit: a reel in Seeti's voice, a founder post, an email to the waitlist and a note to partners first. Never call it open to all before it is.\n\nSeeti on the date: Nobody lifts my lid early. Not even for a launch.",
  "How we do it": "1. Reply to every ask the same day, as a person.\n2. Run the read only for an email at the brand's own domain; anyone else gets the demo stores.\n3. Book the week one call before sending the read link.\n4. Log every call and note in the [partner feedback log](/product/partner-feedback-log) the same day.\n5. Post the week's calendar row; partner work comes before posts when time is short.\n6. Before any opening, check the list in From partners to launch is done.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Partners active | Partners with a hand off in the last seven days | Brief status | Proposed |\n| Week four opens | Partners still opening Today in week four | Visitors log and feed opens | Proposed |\n| Asks per week | Store links sent to us | The asks list | Proposed |",
  "Open": "1. **What is the launch date?** Proposal: none until every partner hands off weekly for four weeks; then open reads in batches.\n2. **What do partners get on paper?** Proposal: free use through the partnership and a loaded wallet, as in [design partner program](/product/design-partner-program).\n3. **When does the six week calendar start?** Proposal: the Monday after the direction and name are picked.\n4. **Is there a public launch day at all?** Proposal: no single day; each version gets its own small opening.\n5. **Who sends the Friday founder note?** Proposal: Param, every Friday from week four."
 }
}