{
 "id": "10.7",
 "title": "Launch plan",
 "department": "Marketing and growth",
 "department_slug": "marketing-and-growth",
 "direction": {
  "id": "bee",
  "name": "Buzz"
 },
 "branded": true,
 "status": "draft",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "Design partners, the launch moment, the six-week calendar",
 "urls": {
  "html": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/bee",
  "markdown": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/bee.md",
  "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/bee.json"
 },
 "other_directions": [
  {
   "id": "dog",
   "name": "Fetch",
   "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/dog.json"
  },
  {
   "id": "raccoon",
   "name": "Scoop",
   "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/raccoon.json"
  },
  {
   "id": "octopus",
   "name": "Ocho",
   "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/octopus.json"
  },
  {
   "id": "cooker",
   "name": "Seeti",
   "json": "https://handbook.joinsquareup.com/marketing-and-growth/launch-plan/cooker.json"
  }
 ],
 "tldr": {
  "headline": "Five partners, six weeks of flights, no launch date until it works",
  "points": [
   {
    "icon": "people",
    "text": "Five design partners are on production; the landing says design partner preview."
   },
   {
    "icon": "check",
    "text": "A partner gets a full read, picks with drafts, a weekly call and fixes first."
   },
   {
    "icon": "clock",
    "text": "A founder replies the same day; the first 30 minute call comes in week one."
   },
   {
    "icon": "chat",
    "text": "Fridays Buzz signs off: Pollen count: everywhere. I have not noticed. See you Monday."
   },
   {
    "icon": "flag",
    "text": "On the date, Buzz says: The hive opens when the honey is ready."
   }
  ],
  "stat": {
   "value": "5",
   "label": "design partners on production"
  },
  "decide": "Do we set a launch date, or open in batches once partners hand off weekly?",
  "mood": "waiting"
 },
 "sources": [
  "brand-directions/bee/marketing.html m7, m8",
  "brand-directions/book/content/h.js h-6 programme, timeline, launch; h-7 six-weeks",
  "brand-directions/docs2/data/dirs.json bee",
  "brew origin/main a559de6: public/app.js:404; build.js:222-226",
  "handbook content/product/design-partner-program.md",
  "memory: brew-live-stores, brew-go-live-2026-10-17, brew-prod-backend, brew-pricing-parked, brew-shopify-app-review"
 ],
 "open_questions": [
  "**What is the launch date?** Proposal: none until every partner hands off weekly for four weeks; then open reads in batches.",
  "**What do partners get on paper?** Proposal: free use through the partnership and a loaded wallet, as in [design partner program](/product/design-partner-program).",
  "**When does the six week calendar start?** Proposal: the Monday after the direction and name are picked.",
  "**Is there a public launch day at all?** Proposal: no single day; each version gets its own small opening.",
  "**Who sends the Friday founder note?** Proposal: Param, every Friday from week four."
 ],
 "parts": {
  "Answer": "The launch plan grows from five design partners to reads opened in small batches, with a six week calendar in Buzz's voice beside the partner work; there is no launch date, and no opening happens until partners say it works.",
  "Today": "| Fact | Source |\n|---|---|\n| Five design partners on production: Arata, Nutrova, Mana, Puma India, Scrubroom | [src: memory brew-live-stores] [src: memory brew-prod-backend] |\n| Gully Labs was the first design partner on 17 Oct and is not on the 24 Oct list | [src: memory brew-go-live-2026-10-17] |\n| The landing says design partner preview | [src: brew/public/app.js:404] |\n| Reads are limited: three new brands a day per person and a daily reading budget | [src: brew/build.js:222-226] |\n| What partners get, what we ask and how they graduate are not written down | [src: handbook content/product/design-partner-program.md] |\n| Pricing is parked; the 26 Oct proposal is a plan, a wallet and a share of ad spend at v4, not to be quoted | [src: memory brew-pricing-parked] |\n| The Shopify app was submitted for review on 21 Oct | [src: memory brew-shopify-app-review] |\n| No launch date, launch event or waitlist exists | [src: no source found in memory or brew origin/main] |",
  "Tomorrow": "### The design partner programme, as Buzz's book has it\n\n| A partner gets | Version | Tag |\n|---|---|---|\n| A full read of your store, this week's picks with drafts, Make it, briefs and read only links | v1 | New |\n| A 30 minute weekly call with the founders | v1 | New |\n\n| We ask | Version | Tag |\n|---|---|---|\n| An hour a week | v1 | New |\n| Honest reactions | v1 | New |\n| Permission to learn from what you pick and skip | v1 | New |\n\nBuzz on the deal: You get a busy bee. I get to learn your garden.\n\nThe cap, said once and plainly: each read costs real time and money while we build. No countdowns, no fake spots left. Buzz: Even a whole hive has a full day. That is the cap.\n\n### After a founder asks\n\n| When | What happens | Who |\n|---|---|---|\n| Same day | A reply by email, from a person, no character | A founder |\n| Within a few days | The read runs; the link goes out with one finding to look at first | The person who ran it |\n| Week one | First call, 30 minutes: what you handle, your next big moment, one thing you never post; walk the picks; make one and hand it off | A founder |\n| Weeks two to five | Monday picks, short calls, notes from the partner | A founder |\n| Fridays | The weekly founder note; Buzz signs off: Pollen count: everywhere. I have not noticed. See you Monday. | A founder |\n| Week six | Keep going, and what to change | A founder |\n\nBuzz: Six weeks. Every Monday a fresh bloom.\n\n### Six weeks, one theme a week\n\n| Week | Theme | Instagram | LinkedIn | Partner work |\n|---|---|---|---|---|\n| 1 | Meet Buzz | Posts 1 to 3: hello, five flowers, the waggle | A founder's Monday | Ten warm intros, invites go out |\n| 2 | The read | The waggle, post 4 reel one, pollen count | We cap reads, here is why | Read ready notes, from a person |\n| 3 | Drafts | The waggle, post 5 bumped the window, post 6 fresh batch, pollen count | None this week | First calls, with the agenda |\n| 4 | Honesty | The waggle, post 7 the odd flower, post 8 reel two, post 9 pollen count | Why our tool does not post for you, yet | The weekly founder note starts |\n| 5 | Hand offs | The waggle, bumped the window, reel three fresh batch, pollen count | None this week | Agency pitch to five agencies |\n| 6 | AI search | The waggle, your nod poll, pollen count | Do AI assistants name small brands, with the 12 of 32 example | Second round of invites |\n\nWhat we watch each week, inside the team only: read asks, reads run, first hand offs, second Monday opens.\n\n### From partners to launch\n\n| Opening | What it needs first | Version | Tag |\n|---|---|---|---|\n| Second partner cycle | First cycle notes reviewed; the reveal and the Monday drop shipped | v1 | New |\n| Open reads in batches | Read cost known and under control; the cap lifted honestly | v1 | New |\n| Posts with your OK | Posting with approval and undo, tested with partners | v2 | New |\n| Shows what worked | How it went, per live pick | v3 | New |\n| Ads inside your rules | Rules and budget limits set by the founder | v4 | New |\n\nEach opening gets the same small kit: a reel in Buzz's voice, a founder post, an email to the waitlist and a note to partners first. Never call it open to all before it is.\n\nBuzz on the date: The hive opens when the honey is ready.",
  "How we do it": "1. Reply to every ask the same day, as a person.\n2. Run the read only for an email at the brand's own domain; anyone else gets the demo stores.\n3. Book the week one call before sending the read link.\n4. Log every call and note in the [partner feedback log](/product/partner-feedback-log) the same day.\n5. Post the week's calendar row; partner work comes before posts when time is short.\n6. Before any opening, check the list in From partners to launch is done.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Partners active | Partners with a hand off in the last seven days | Brief status | Proposed |\n| Week four opens | Partners still opening Today in week four | Visitors log and feed opens | Proposed |\n| Asks per week | Store links sent to us | The asks list | Proposed |",
  "Open": "1. **What is the launch date?** Proposal: none until every partner hands off weekly for four weeks; then open reads in batches.\n2. **What do partners get on paper?** Proposal: free use through the partnership and a loaded wallet, as in [design partner program](/product/design-partner-program).\n3. **When does the six week calendar start?** Proposal: the Monday after the direction and name are picked.\n4. **Is there a public launch day at all?** Proposal: no single day; each version gets its own small opening.\n5. **Who sends the Friday founder note?** Proposal: Param, every Friday from week four."
 }
}