---
id: "13.7"
title: "Revenue plan"
dept: finance
status: needs-you
owner: Param
branded: false
last_verified: 2026-10-26
sources:
  - "brew working tree docs/pricing.md:20-43, untracked"
  - "brew origin/main a559de6: legal-pages.js:40"
  - "brand-directions/book/content/b.js b-10 partnership-goals: launch dates, partner counts and revenue are not set"
  - "memory: brew-pricing-parked, brew-live-stores"
---

# Revenue plan

## Answer

How many brands, on which plans, by when; Brew has no revenue and no source sets a target, so this page shows only arithmetic on the proposed prices and asks Param for the targets.

## Today

| Fact | Source |
|---|---|
| Brew is free during the preview | [src: brew/legal-pages.js:40] |
| No billing exists; pricing is parked | [src: memory brew-pricing-parked] |
| Five partner prospects, free through the partnership, then $79 or ₹4,999 a month for life, as proposed | [src: memory brew-live-stores] [src: brew working tree docs/pricing.md:41] |
| Launch dates, partner counts and revenue are not set in any source | [src: brand-directions/book/content/b.js b-10 partnership-goals] |

### Arithmetic on the proposal, not a forecast

| Case | Brands | Plan | Monthly plan revenue | Source of the price |
|---|---|---|---|---|
| The five partners graduate | 5 | $79 | $395 | [src: brew working tree docs/pricing.md:41] |
| Same, in rupees | 5 | ₹4,999 | ₹24,995 | [src: brew working tree docs/pricing.md:41] |
| 100 brands on v1 | 100 | $79 | $7,900 | [src: brew working tree docs/pricing.md:20] |
| An agency with 5 brands | 5 | $59 | $295 | [src: brew working tree docs/pricing.md:43] |

Wallet spend comes on top and is not estimated anywhere [src: brew working tree docs/pricing.md:7-11].

## Tomorrow

| Item | Version | Tag |
|---|---|---|
| First paying brands, after the partnership | v1 | New |
| Plan price rises with each version | v2 to v4 | New, proposed |
| Autopilot revenue as a share of ad spend | v4 | New, proposed |

## How we do it

1. Once Param sets targets, track each month: brands by plan, monthly plan revenue, wallet revenue, churned brands.
2. Count a brand as paying only after its first successful charge.
3. Report revenue in dollars with rupees beside it, never converted at a guessed rate.

## Numbers

| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Monthly recurring revenue | Sum of active plans a month | Billing, not built | Proposed, 0 today |
| Paying brands | Brands with a successful charge this month | Billing | Proposed, 0 today |
| Wallet revenue | Kept pieces' prices a month | Wallet ledger | Proposed, 0 today |
| Months to target | Months from first charge to Param's target | This page | Proposed, no target |

## Open

1. **When does the first brand pay?** Proposal: the month after the design partnership ends; target all five partners on the partner price.
2. **The first revenue target.** No source sets one. Proposal: 25 paying brands within six months of the first charge, then reset from the real rate of new brands.
3. **Count wallet money as revenue when loaded or when spent?** Proposal: when spent on a kept piece; the CA confirms the treatment.