{
 "id": "13.7",
 "title": "Revenue plan",
 "department": "Finance",
 "department_slug": "finance",
 "direction": null,
 "branded": false,
 "status": "needs-you",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "Brands, plans, months to targets",
 "urls": {
  "html": "https://handbook.joinsquareup.com/finance/revenue-plan",
  "markdown": "https://handbook.joinsquareup.com/finance/revenue-plan.md",
  "json": "https://handbook.joinsquareup.com/finance/revenue-plan.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "Zero revenue today, and no target yet, only arithmetic on proposed prices",
  "points": [
   {
    "icon": "money",
    "text": "Five partners graduating at $79 would bring $395 a month."
   },
   {
    "icon": "chart",
    "text": "A hundred v1 brands would bring $7,900 a month in plan revenue."
   },
   {
    "icon": "flag",
    "text": "No source sets a launch date, a partner count or a revenue target."
   },
   {
    "icon": "lock",
    "text": "A brand counts as paying only after its first successful charge."
   },
   {
    "icon": "clock",
    "text": "Proposed first payer: the month after the design partnership ends."
   }
  ],
  "stat": {
   "value": "395",
   "label": "five partners, monthly USD"
  },
  "decide": "Set a first target: 25 paying brands within six months of the first charge?",
  "mood": "waiting"
 },
 "sources": [
  "brew working tree docs/pricing.md:20-43, untracked",
  "brew origin/main a559de6: legal-pages.js:40",
  "brand-directions/book/content/b.js b-10 partnership-goals: launch dates, partner counts and revenue are not set",
  "memory: brew-pricing-parked, brew-live-stores"
 ],
 "open_questions": [
  "**When does the first brand pay?** Proposal: the month after the design partnership ends; target all five partners on the partner price.",
  "**The first revenue target.** No source sets one. Proposal: 25 paying brands within six months of the first charge, then reset from the real rate of new brands.",
  "**Count wallet money as revenue when loaded or when spent?** Proposal: when spent on a kept piece; the CA confirms the treatment."
 ],
 "parts": {
  "Answer": "How many brands, on which plans, by when; Brew has no revenue and no source sets a target, so this page shows only arithmetic on the proposed prices and asks Param for the targets.",
  "Today": "| Fact | Source |\n|---|---|\n| Brew is free during the preview | [src: brew/legal-pages.js:40] |\n| No billing exists; pricing is parked | [src: memory brew-pricing-parked] |\n| Five partner prospects, free through the partnership, then $79 or ₹4,999 a month for life, as proposed | [src: memory brew-live-stores] [src: brew working tree docs/pricing.md:41] |\n| Launch dates, partner counts and revenue are not set in any source | [src: brand-directions/book/content/b.js b-10 partnership-goals] |\n\n### Arithmetic on the proposal, not a forecast\n\n| Case | Brands | Plan | Monthly plan revenue | Source of the price |\n|---|---|---|---|---|\n| The five partners graduate | 5 | $79 | $395 | [src: brew working tree docs/pricing.md:41] |\n| Same, in rupees | 5 | ₹4,999 | ₹24,995 | [src: brew working tree docs/pricing.md:41] |\n| 100 brands on v1 | 100 | $79 | $7,900 | [src: brew working tree docs/pricing.md:20] |\n| An agency with 5 brands | 5 | $59 | $295 | [src: brew working tree docs/pricing.md:43] |\n\nWallet spend comes on top and is not estimated anywhere [src: brew working tree docs/pricing.md:7-11].",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| First paying brands, after the partnership | v1 | New |\n| Plan price rises with each version | v2 to v4 | New, proposed |\n| Autopilot revenue as a share of ad spend | v4 | New, proposed |",
  "How we do it": "1. Once Param sets targets, track each month: brands by plan, monthly plan revenue, wallet revenue, churned brands.\n2. Count a brand as paying only after its first successful charge.\n3. Report revenue in dollars with rupees beside it, never converted at a guessed rate.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Monthly recurring revenue | Sum of active plans a month | Billing, not built | Proposed, 0 today |\n| Paying brands | Brands with a successful charge this month | Billing | Proposed, 0 today |\n| Wallet revenue | Kept pieces' prices a month | Wallet ledger | Proposed, 0 today |\n| Months to target | Months from first charge to Param's target | This page | Proposed, no target |",
  "Open": "1. **When does the first brand pay?** Proposal: the month after the design partnership ends; target all five partners on the partner price.\n2. **The first revenue target.** No source sets one. Proposal: 25 paying brands within six months of the first charge, then reset from the real rate of new brands.\n3. **Count wallet money as revenue when loaded or when spent?** Proposal: when spent on a kept piece; the CA confirms the treatment."
 }
}