{
 "id": "7.4",
 "title": "The 68 data sources",
 "department": "Data and analytics",
 "department_slug": "data-and-analytics",
 "direction": null,
 "branded": false,
 "status": "generated",
 "owner": "Param",
 "last_verified": "2026-10-26",
 "holds": "Every source, cadence, status, cost",
 "urls": {
  "html": "https://handbook.joinsquareup.com/data-and-analytics/the-68-data-sources",
  "markdown": "https://handbook.joinsquareup.com/data-and-analytics/the-68-data-sources.md",
  "json": "https://handbook.joinsquareup.com/data-and-analytics/the-68-data-sources.json"
 },
 "other_directions": [],
 "tldr": {
  "headline": "All 68 things the product reads, how often, and whether live",
  "points": [
   {
    "icon": "eye",
    "text": "Seven groups: your store, your accounts, what people say, where you sell, and more."
   },
   {
    "icon": "link",
    "text": "Account links like Shopify and Meta are read only, every 3 to 12 hours."
   },
   {
    "icon": "chat",
    "text": "Public talk from Reddit, TikTok, X and more is swept every 8 hours."
   },
   {
    "icon": "clock",
    "text": "Rival ads on Meta are read every 2 hours, yours every 12."
   },
   {
    "icon": "gear",
    "text": "This page is generated on every build, so change the source, never the file."
   }
  ],
  "stat": {
   "value": "68",
   "label": "Data sources read"
  },
  "decide": null,
  "mood": "solid"
 },
 "sources": [
  "docs2/content/inventory.mjs"
 ],
 "open_questions": [],
 "parts": {
  "Answer": "Every source the product reads: 68, with cadence and status.",
  "Today": "| Group | Source | Gives | Read again | Today | Tomorrow |\n|---|---|---|---|---|---|\n| Your store | Your website | Pages, policies, look, tech and the path to checkout, walked but never paid | First read, again if a step failed | Live | Stays |\n| Your store | Your catalog | Prices, stock and new products | Every 3 hours | Live | Stays |\n| Your store | Page speed | How fast your pages open on a phone | First read, then daily | Live | Stays |\n| Your store | Page health | A score for your home and best pages | Every week | Live | Stays |\n| Your store | Your review app | Totals and recent reviews | Every 8 hours | Live | Stays |\n| Your store | Your Instagram | Your recent posts | First read | Live | Stays |\n| Your store | Your YouTube | Your top videos | First read | Live | Stays |\n| Your accounts | Shopify | Orders, checkouts left, repeat buyers and stock, read only | Every 3 hours | Once connected | Stays |\n| Your accounts | Meta Ads | Spend, return and your winning ads, read only | Every 3 hours | Once connected | Stays |\n| Your accounts | Google Analytics | Visits, sources and purchases, read only | Every 6 hours | Once connected | Stays |\n| Your accounts | Google Ads | Spend and conversions, read only | Every 6 hours | Once connected | Stays |\n| Your accounts | Klaviyo | Lists and which flows are live, read only | Every 12 hours | Once connected | Stays |\n| Your accounts | Judge.me | Your rating and the low reviews still waiting for a reply | Every 6 hours | Once connected | Changes |\n| Your accounts | Slack | Replies in your team's threads, never used as evidence | Every day | Once connected | Stays |\n| Your accounts | Files you drop in | Decks, notes, PDFs and pictures, read only after your team checks them | When you drop one | Live | Stays |\n| Your accounts | Marketplace account | Your Amazon prices against your site | Every day | Off | New |\n| What people say | Reddit | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | YouTube comments | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | X | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | TikTok | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | Instagram comments | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | Instagram tags | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | Threads | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | LinkedIn | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | Pinterest | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | Telegram | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | Facebook comments | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | Trustpilot | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | Google reviews | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | The news | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| What people say | The web and forums | Public talk about you, your rivals and your category | Every 8 hours, a full sweep daily | Live | Stays |\n| Where you sell | Amazon | Listings, prices, ratings and reviews | Weekly, reviews daily | Live | Stays |\n| Where you sell | Walmart | Reviews, in the US | Every day | Live | Stays |\n| Where you sell | Nykaa | Price, rating and reviews, in India | Weekly, reviews daily | Live | Stays |\n| Where you sell | Flipkart | Price, rating and reviews, in India | Weekly, reviews daily | Live | Stays |\n| Where you sell | Myntra | Price, rating and reviews, in India | Weekly, reviews daily | Live | Stays |\n| Where you sell | Blinkit | Shelf price, stock and delivery time by city, in India | Every week | Live | Stays |\n| Where you sell | Zepto | Shelf price, stock and delivery time by city, in India | Every week | Live | Stays |\n| Where you sell | Instamart | Shelf price, stock and delivery time by city, in India | Every week | Live | Stays |\n| Rivals and trends | Meta Ad Library | Your live ads and your rivals' | Rivals every 2 hours, yours every 12 | Live | Stays |\n| Rivals and trends | TikTok ad library | How many ads your rivals run | Every week | Live | Stays |\n| Rivals and trends | Google ad library | How many ads your rivals run | Every week | Live | Stays |\n| Rivals and trends | LinkedIn ad library | How many ads your rivals run | Every week | Live | Stays |\n| Rivals and trends | Rival websites | Their prices, claims and launches | Every day | Live | Stays |\n| Rivals and trends | Google results | Who ranks for your category's searches | First read | Live | Stays |\n| Rivals and trends | Google Trends | Demand over the last 90 days | Every 6 hours | Live | Stays |\n| Rivals and trends | Search volume and cost per click | Where you stand in search against your rivals | Every week | Live | Stays |\n| Rivals and trends | Google suggestions | Where you stand in search against your rivals | Every week | Live | Stays |\n| Rivals and trends | Search traffic | Where you stand in search against your rivals | Every week | Live | Stays |\n| Rivals and trends | Who you compete with on Google | Where you stand in search against your rivals | Every month | Live | Stays |\n| Rivals and trends | Keyword gaps | Where you stand in search against your rivals | Every month | Live | Stays |\n| Rivals and trends | Links to your site | Where you stand in search against your rivals | Every month | Live | Stays |\n| Rivals and trends | Shopping prices | What the same products cost elsewhere | Every week | Live | Stays |\n| Rivals and trends | Bestseller lists | What sells in your category | Every week | Live | Stays |\n| Rivals and trends | Tech stack | The tools you and your rivals run | Every quarter | Live | Stays |\n| Rivals and trends | Instagram followers | Yours and your rivals' | Every week | Live | Stays |\n| Rivals and trends | Viral videos | Short videos beating their creator's usual views | Every week | Live | Stays |\n| Rivals and trends | Web traffic | Monthly visits, yours and theirs | Every month | Live | Stays |\n| AI answers | ChatGPT | Whether it names you for real shopper questions, which rivals and which sites | First read, then weekly | Live | Stays |\n| AI answers | Gemini | Whether it names you for real shopper questions, which rivals and which sites | First read, then weekly | Live | Stays |\n| AI answers | Perplexity | Whether it names you for real shopper questions, which rivals and which sites | First read, then weekly | Live | Stays |\n| AI answers | Claude | Whether it names you for real shopper questions, which rivals and which sites | First read, then weekly | Live | Stays |\n| AI answers | Google AI answers | How often Google's AI answers name you | Every month | Live | Stays |\n| Calendar and news | Public holidays | Holidays in your markets | Every year | Live | Stays |\n| Calendar and news | Festivals and sale days | Moments worth planning for, dates checked | Dates checked weekly | Live | Stays |\n| Calendar and news | What is new | News from your category, your rivals and the ad platforms | Every 4 hours | Live | Stays |\n| Calendar and news | Weather | A 7 day forecast for your top cities | Every day | Live | Stays |\n| Calendar and news | Company facts | Founders, funding and press | First read | Live | Stays |\n\n[src: brew origin/main 238fa23]",
  "Tomorrow": "Not applicable to a generated document: it is rewritten from its sources on every build.",
  "How we do it": "Generated by `handbook/tools/gen.mjs` on every build. Change the source, never this file.",
  "Numbers": "Not applicable to a generated document: it is rewritten from its sources on every build.",
  "Open": "Not applicable to a generated document: it is rewritten from its sources on every build."
 }
}