{
 "id": "1.1",
 "title": "The one page",
 "department": "Company and strategy",
 "department_slug": "company-and-strategy",
 "direction": {
  "id": "dog",
  "name": "Fetch"
 },
 "branded": true,
 "status": "draft",
 "owner": "Param",
 "last_verified": "Mon Oct 26",
 "holds": "What we do, for whom, why now, the loop, the moat, where we are",
 "urls": {
  "html": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/dog",
  "markdown": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/dog.md",
  "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/dog.json"
 },
 "other_directions": [
  {
   "id": "bee",
   "name": "Buzz",
   "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/bee.json"
  },
  {
   "id": "raccoon",
   "name": "Scoop",
   "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/raccoon.json"
  },
  {
   "id": "octopus",
   "name": "Ocho",
   "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/octopus.json"
  },
  {
   "id": "cooker",
   "name": "Seeti",
   "json": "https://handbook.joinsquareup.com/company-and-strategy/the-one-page/cooker.json"
  }
 ],
 "tldr": {
  "headline": "Fetch reads your store, fetches ideas and drops them at your feet",
  "points": [
   {
    "icon": "eye",
    "text": "Sniffing round: Fetch reads your store and 68 sources, about 3 to 4 minutes."
   },
   {
    "icon": "rocket",
    "text": "The drop: five picks every Monday, most already drafted."
   },
   {
    "icon": "box",
    "text": "Drop it: the fetch note is copied, and nothing is sent for you."
   },
   {
    "icon": "lock",
    "text": "Fetch never says it posted anything, because v1 never posts, spends or measures."
   },
   {
    "icon": "heart",
    "text": "Out of throws for now: reads are capped while we build v0."
   }
  ],
  "stat": {
   "value": "68",
   "label": "sources read around your store"
  },
  "decide": "Is Fetch the direction? Proposal: decide when you pick one of the five.",
  "mood": "building"
 },
 "sources": [
  "brew origin/main a559de6: SCOPE.md:7-14, 32-40, docs/brew-loop.md:5-15, legal-pages.js:40, tools/prod-env.sh:9",
  "brand-directions/book/content/a.js a-1 picture, versions; b.js b-2 icp, b-6 statement, b-8 why-now, b-11 edge, moat; i.js i-1 one-pager",
  "brand-directions/BRIEF.md section 2 allowed figures",
  "brand-directions/docs2/content/inventory.mjs:8-9, docs2/data/plays.json",
  "brand-directions/docs2/data/dirs.json entry dog: identity, words, lines, approved, banned, fonts, tokens",
  "brand-directions/dog/system.md s3",
  "memory: brew-live-stores, brew-prod-backend, brew-pricing-parked, brew-move-freshness, brew-connect-refresh, brew-brand-book, brand-directions-2026-10-25"
 ],
 "open_questions": [
  "**Is Fetch the direction?** Proposal: decide when Param picks one of the five; until then this version is used only when someone reads in the Fetch direction.",
  "**Seven sources or 68?** The books say seven sources tick by; the inventory lists 68 in seven groups. Proposal: say 68 sources in seven groups on the page.",
  "**Do we show the partner count?** Proposal: say \"real brands working with us now\" and give no count until partners agree in writing."
 ],
 "parts": {
  "Answer": "Brew on one page in the Fetch direction: what we do, for whom, why now, the loop, the moat and where we are, with Fetch, the dog, speaking only around the facts and never changing them.",
  "Today": "### The page\n\n| Block | What is true | Source |\n|---|---|---|\n| What we do | Reads a store and 68 sources around it, writes Plays, turns them into a ranked feed of cards with first drafts, lets the team make each one in a jam and hands off a brief to whoever ships it | [src: brew/SCOPE.md:7-13] [src: brand-directions/docs2/content/inventory.mjs SOURCES] |\n| For whom | Founder led online brands that sell their own products from their own store, where the founder or one marketer runs marketing; a working guess we test with partners | [src: brand-directions/book/content/b.js b-2 icp] |\n| Why now | AI reads a whole store in minutes, drafts images, short videos and words, and shoppers now ask AI assistants where to buy | [src: brand-directions/book/content/b.js b-8 why-now] |\n| The loop | Read, Plays, feed, jam, hand off, and what the team teaches Brew rewrites the Plays | [src: brew/SCOPE.md:7] [src: brew/docs/brew-loop.md:5-15] [src: memory brew-move-freshness] |\n| The moat | What we know about each store grows every week: connected accounts and learnings rewrite its Plays, and the Brand Book keeps its voice and look | [src: memory brew-connect-refresh] [src: memory brew-move-freshness] [src: memory brew-brand-book] [src: brand-directions/book/content/b.js b-11 moat] |\n| Where we are | Design partnership with five partner prospects on production since 25 Oct; free during the preview; pricing parked; v1 never posts, sends, spends or measures | [src: memory brew-live-stores] [src: memory brew-prod-backend] [src: brew/legal-pages.js:40] [src: memory brew-pricing-parked] [src: brew/SCOPE.md:32-40] |\n| Size today | 65 kinds of Plays; 68 sources in seven groups | [src: brand-directions/docs2/data/plays.json] [src: brand-directions/docs2/content/inventory.mjs SOURCES] |\n\n### The words on the page\n\n- Core sentence: Your store's marketing team, in one feed [src: brew/docs/handover/product/00-overview.md:7]\n- Plain promise: Paste your store link. Get this week's marketing ideas, already drafted. Pick the good ones and hand them off [src: brand-directions/docs2/data/dirs.json dog identity]\n- Fetch's tagline for the cover: This week's ideas, fetched. [src: brand-directions/docs2/data/dirs.json dog tagline]\n- Five words a founder says: Scruffy dog fetches marketing ideas [src: brand-directions/docs2/data/dirs.json dog identity]\n- The product name is open, so a wordmark slot sits where the name goes [src: brand-directions/docs2/data/dirs.json dog identity]\n\n### Fetch's words around the plain ones\n\n| Plain word | Fetch's word | Source |\n|---|---|---|\n| Paste your store | Throw it | [src: brand-directions/docs2/data/dirs.json dog words] |\n| Reading your store | Sniffing round | [src: brand-directions/docs2/data/dirs.json dog words] |\n| Today | The doorstep | [src: brand-directions/docs2/data/dirs.json dog words] |\n| This week's picks | The drop | [src: brand-directions/docs2/data/dirs.json dog words] |\n| Need your yes | Paws up | [src: brand-directions/docs2/data/dirs.json dog words] |\n| Hand it off | Drop it | [src: brand-directions/docs2/data/dirs.json dog words] |\n| Brief | The fetch note | [src: brand-directions/docs2/data/dirs.json dog words] |\n| What we know about you | The scent | [src: brand-directions/docs2/data/dirs.json dog words] |\n| Reads are capped while we build v0 | Out of throws for now | [src: brand-directions/docs2/data/dirs.json dog words] |\n\n### Fetch's lines for the page\n\n| Slot | Line | Source |\n|---|---|---|\n| Cover | This week's ideas, fetched. | [src: brand-directions/docs2/data/dirs.json dog tagline] |\n| The read block | Sniffing round your store. About 3 to 4 minutes. | [src: brand-directions/docs2/data/dirs.json dog lines] |\n| The picks block | Monday. Five picks, dropped at your feet. | [src: brand-directions/docs2/data/dirs.json dog lines] |\n| The hand off block | Brief copied. Paste it to them, nothing was sent. | [src: brand-directions/docs2/data/dirs.json dog lines] |\n| The stage we are in | Out of throws for now. Reads are capped while we build v0. Ask us for one. | [src: brand-directions/docs2/data/dirs.json dog approved] |\n| Sign off | Fetched for you. Over to you now. | [src: brand-directions/docs2/data/dirs.json dog lines] |\n\nFetch never says: I posted it for you. Your sales went up after my picks. Trust me. [src: brand-directions/docs2/data/dirs.json dog banned]\n\n### The look\n\n- Owned colour tennis ball green #aee32f, ink #16180f, with coat cream #fff4dc [src: brand-directions/docs2/data/dirs.json dog character] [src: brand-directions/docs2/data/dirs.json dog tokens]\n- Display face Grandstander, body face Commissioner [src: brand-directions/docs2/data/dirs.json dog fonts]\n- The one drawing: Fetch sits beside a card it has just dropped at your feet, tail wagging, tongue out to one side [src: brand-directions/docs2/data/dirs.json dog character]\n- Allowed figures: about 3 to 4 minutes for a read, about 160 cards for the prepared demo brand, six second videos, 24 hour story rings, and 12 of 32 AI answers only as an example finding from one brand's read [src: brand-directions/BRIEF.md section 2]",
  "Tomorrow": "| Item | Version | Tag |\n|---|---|---|\n| The page as it stands: read, pick, make, hand off | v1 | Stays |\n| Five picks every Monday instead of the whole feed first | v1 | Changes [src: brand-directions/book/content/i.js i-1 one-pager] |\n| One Hand it off button with a choice of who ships | v1 | Changes |\n| A block for posting and scheduling after a yes, with Fetch carrying a new prop | v2 | New |\n| A block for what worked | v3 | New |\n| A block for ads run inside the owner's rules | v4 | New |\n| The wordmark slot fills with the picked name | v1 | Changes, once Param picks |",
  "How we do it": "1. Lay it out top to bottom: the wordmark slot, Fetch with the tagline, the plain promise, the six blocks, one finding, the sign off.\n2. The finding is either the sample candle store inside a frame with a visible Sample label, or one real finding from the reader's own read with its source.\n3. Fetch sits in fixed slots on the cover and the sign off only; every block's words stay plain.\n4. Never on the page: a price, a partner's name without their written yes, a rival's name, a result or a lift, or anything that says it posts today [src: brand-directions/book/content/i.js i-1 one-pager].\n5. Shared copy leaves out the name Brew and says Plays.\n6. When a fact above changes in the code or memory, change it here first, then in the investor story.",
  "Numbers": "| Metric | Definition | Where measured | Status |\n|---|---|---|---|\n| Partners live | Design partner brands whose home is production | `MOVED_TO_PROD` in brew deploy.sh | 5 since 25 Oct [src: brew/deploy.sh:41] |\n| Weekly hand off stores | Stores with at least one hand off in a Monday to Sunday week | Brief records | Proposed, see [north star and goals](/company-and-strategy/north-star-and-goals) |\n| Read time | Median minutes from paste to a finished read | Read logs | Proposed; the allowed figure is 3 to 4 minutes |",
  "Open": "1. **Is Fetch the direction?** Proposal: decide when Param picks one of the five; until then this version is used only when someone reads in the Fetch direction.\n2. **Seven sources or 68?** The books say seven sources tick by; the inventory lists 68 in seven groups. Proposal: say 68 sources in seven groups on the page.\n3. **Do we show the partner count?** Proposal: say \"real brands working with us now\" and give no count until partners agree in writing."
 }
}