---
id: "1.1"
title: "The one page, Seeti"
dept: company-and-strategy
status: draft
owner: Param
branded: true
direction: cooker
last_verified: 2026-10-26
sources:
  - "brew origin/main a559de6: SCOPE.md:7-14, 32-40, docs/brew-loop.md:5-15, legal-pages.js:40, tools/prod-env.sh:9"
  - "brand-directions/book/content/a.js a-1 picture, versions; b.js b-2 icp, b-6 statement, b-8 why-now, b-11 edge, moat; i.js i-1 one-pager"
  - "brand-directions/BRIEF.md section 2 allowed figures"
  - "brand-directions/docs2/content/inventory.mjs:8-9, docs2/data/plays.json"
  - "brand-directions/docs2/data/dirs.json entry cooker: identity, words, lines, approved, banned, fonts, tokens"
  - "brand-directions/cooker/system.md section 4"
  - "memory: brew-live-stores, brew-prod-backend, brew-pricing-parked, brew-move-freshness, brew-connect-refresh, brew-brand-book, brand-directions-2026-10-25"
---

# The one page, Seeti

## Answer

Brew on one page in the Seeti direction: what we do, for whom, why now, the loop, the moat and where we are, with Seeti, the cooker, speaking only around the facts and never changing them.

## Today

### The page

| Block | What is true | Source |
|---|---|---|
| What we do | Reads a store and 68 sources around it, writes Plays, turns them into a ranked feed of cards with first drafts, lets the team make each one in a jam and hands off a brief to whoever ships it | [src: brew/SCOPE.md:7-13] [src: brand-directions/docs2/content/inventory.mjs SOURCES] |
| For whom | Founder led online brands that sell their own products from their own store, where the founder or one marketer runs marketing; a working guess we test with partners | [src: brand-directions/book/content/b.js b-2 icp] |
| Why now | AI reads a whole store in minutes, drafts images, short videos and words, and shoppers now ask AI assistants where to buy | [src: brand-directions/book/content/b.js b-8 why-now] |
| The loop | Read, Plays, feed, jam, hand off, and what the team teaches Brew rewrites the Plays | [src: brew/SCOPE.md:7] [src: brew/docs/brew-loop.md:5-15] [src: memory brew-move-freshness] |
| The moat | What we know about each store grows every week: connected accounts and learnings rewrite its Plays, and the Brand Book keeps its voice and look | [src: memory brew-connect-refresh] [src: memory brew-move-freshness] [src: memory brew-brand-book] [src: brand-directions/book/content/b.js b-11 moat] |
| Where we are | Design partnership with five partner prospects on production since 25 Oct; free during the preview; pricing parked; v1 never posts, sends, spends or measures | [src: memory brew-live-stores] [src: memory brew-prod-backend] [src: brew/legal-pages.js:40] [src: memory brew-pricing-parked] [src: brew/SCOPE.md:32-40] |
| Size today | 65 kinds of Plays; 68 sources in seven groups | [src: brand-directions/docs2/data/plays.json] [src: brand-directions/docs2/content/inventory.mjs SOURCES] |

### The words on the page

- Core sentence: Your store's marketing team, in one feed [src: brew/docs/handover/product/00-overview.md:7]
- Plain promise: Paste your store link. Get this week's marketing ideas, already drafted. Pick the good ones and hand them off [src: brand-directions/docs2/data/dirs.json cooker identity]
- Seeti's tagline for the cover: This week's marketing, ready in a few whistles. [src: brand-directions/docs2/data/dirs.json cooker tagline]
- Five words a founder says: Bossy cooker that whistles ideas [src: brand-directions/docs2/data/dirs.json cooker identity]
- The product name is open, so a wordmark slot sits where the name goes [src: brand-directions/docs2/data/dirs.json cooker identity]

### Seeti's words around the plain ones

| Plain word | Seeti's word | Source |
|---|---|---|
| Paste your store, Build my feed | Into the pot | [src: brand-directions/docs2/data/dirs.json cooker words] |
| Reading your store | Cooking your store, whistles | [src: brand-directions/docs2/data/dirs.json cooker words] |
| Today | The pass | [src: brand-directions/docs2/data/dirs.json cooker words] |
| This week's picks | This week's specials | [src: brand-directions/docs2/data/dirs.json cooker words] |
| Need your yes | Taste this first | [src: brand-directions/docs2/data/dirs.json cooker words] |
| Hand it off | Order ticket | [src: brand-directions/docs2/data/dirs.json cooker words] |
| Your store | The pantry | [src: brand-directions/docs2/data/dirs.json cooker words] |
| What we know about you | House recipe | [src: brand-directions/docs2/data/dirs.json cooker words] |
| Read limit reached | One pot at a time | [src: brand-directions/docs2/data/dirs.json cooker words] |

### Seeti's lines for the page

| Slot | Line | Source |
|---|---|---|
| Cover | This week's marketing, ready in a few whistles. | [src: brand-directions/docs2/data/dirs.json cooker tagline] |
| The read block | Cooking your store. About 3 to 4 minutes. Nobody lifts my lid. | [src: brand-directions/docs2/data/dirs.json cooker lines] |
| The picks block | Monday. Fresh specials on the pass. Go on, taste. | [src: brand-directions/docs2/data/dirs.json cooker lines] |
| The hand off block | Ticket written and copied. Paste it to them. | [src: brand-directions/docs2/data/dirs.json cooker lines] |
| The stage we are in | One pot at a time this week. | [src: brand-directions/docs2/data/dirs.json cooker approved] |
| Sign off | Cooked by Seeti. Over to you. | [src: brand-directions/docs2/data/dirs.json cooker lines] |

Seeti never says: I posted it for you. Your sales went up 30 percent. I guarantee results. [src: brand-directions/docs2/data/dirs.json cooker banned]

### The look

- Owned colour chilli red #ff3d2e, ink #15161a, with steel #c9ced6 [src: brand-directions/docs2/data/dirs.json cooker character] [src: brand-directions/docs2/data/dirs.json cooker tokens]
- Display face Bakbak One, body face Anek Latin [src: brand-directions/docs2/data/dirs.json cooker fonts]
- The one drawing: three rising whistle toots when the week is ready, the whistle weight bouncing on the lid [src: brand-directions/docs2/data/dirs.json cooker character]
- Allowed figures: about 3 to 4 minutes for a read, about 160 cards for the prepared demo brand, six second videos, 24 hour story rings, and 12 of 32 AI answers only as an example finding from one brand's read [src: brand-directions/BRIEF.md section 2]

## Tomorrow

| Item | Version | Tag |
|---|---|---|
| The page as it stands: read, pick, make, hand off | v1 | Stays |
| Five picks every Monday instead of the whole feed first | v1 | Changes [src: brand-directions/book/content/i.js i-1 one-pager] |
| One Hand it off button with a choice of who ships | v1 | Changes |
| A block for posting and scheduling after a yes, with Seeti carrying a new prop | v2 | New |
| A block for what worked | v3 | New |
| A block for ads run inside the owner's rules | v4 | New |
| The wordmark slot fills with the picked name | v1 | Changes, once Param picks |

## How we do it

1. Lay it out top to bottom: the wordmark slot, Seeti with the tagline, the plain promise, the six blocks, one finding, the sign off.
2. The finding is either the sample candle store inside a frame with a visible Sample label, or one real finding from the reader's own read with its source.
3. Seeti sits in fixed slots on the cover and the sign off only; every block's words stay plain.
4. Never on the page: a price, a partner's name without their written yes, a rival's name, a result or a lift, or anything that says it posts today [src: brand-directions/book/content/i.js i-1 one-pager].
5. Shared copy leaves out the name Brew and says Plays.
6. When a fact above changes in the code or memory, change it here first, then in the investor story.

## Numbers

| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Partners live | Design partner brands whose home is production | `MOVED_TO_PROD` in brew deploy.sh | 5 since 25 Oct [src: brew/deploy.sh:41] |
| Weekly hand off stores | Stores with at least one hand off in a Monday to Sunday week | Brief records | Proposed, see [north star and goals](/company-and-strategy/north-star-and-goals) |
| Read time | Median minutes from paste to a finished read | Read logs | Proposed; the allowed figure is 3 to 4 minutes |

## Open

1. **Is Seeti the direction?** Proposal: decide when Param picks one of the five; until then this version is used only when someone reads in the Seeti direction.
2. **Seven sources or 68?** The books say seven sources tick by; the inventory lists 68 in seven groups. Proposal: say 68 sources in seven groups on the page.
3. **Do we show the partner count?** Proposal: say "real brands working with us now" and give no count until partners agree in writing.