---
id: "1.1"
title: "The one page, Buzz"
dept: company-and-strategy
status: draft
owner: Param
branded: true
direction: bee
last_verified: 2026-10-26
sources:
  - "brew origin/main a559de6: SCOPE.md:7-14, 32-40, docs/brew-loop.md:5-15, legal-pages.js:40, tools/prod-env.sh:9"
  - "brand-directions/book/content/a.js a-1 picture, versions; b.js b-2 icp, b-6 statement, b-8 why-now, b-11 edge, moat; i.js i-1 one-pager"
  - "brand-directions/BRIEF.md section 2 allowed figures"
  - "brand-directions/docs2/content/inventory.mjs:8-9, docs2/data/plays.json"
  - "brand-directions/docs2/data/dirs.json entry bee: identity, words, lines, approved, banned, fonts, tokens"
  - "brand-directions/bee/system.md s3"
  - "memory: brew-live-stores, brew-prod-backend, brew-pricing-parked, brew-move-freshness, brew-connect-refresh, brew-brand-book, brand-directions-2026-10-25"
---

# The one page, Buzz

## Answer

Brew on one page in the Buzz direction: what we do, for whom, why now, the loop, the moat and where we are, with Buzz, the bee, speaking only around the facts and never changing them.

## Today

### The page

| Block | What is true | Source |
|---|---|---|
| What we do | Reads a store and 68 sources around it, writes Plays, turns them into a ranked feed of cards with first drafts, lets the team make each one in a jam and hands off a brief to whoever ships it | [src: brew/SCOPE.md:7-13] [src: brand-directions/docs2/content/inventory.mjs SOURCES] |
| For whom | Founder led online brands that sell their own products from their own store, where the founder or one marketer runs marketing; a working guess we test with partners | [src: brand-directions/book/content/b.js b-2 icp] |
| Why now | AI reads a whole store in minutes, drafts images, short videos and words, and shoppers now ask AI assistants where to buy | [src: brand-directions/book/content/b.js b-8 why-now] |
| The loop | Read, Plays, feed, jam, hand off, and what the team teaches Brew rewrites the Plays | [src: brew/SCOPE.md:7] [src: brew/docs/brew-loop.md:5-15] [src: memory brew-move-freshness] |
| The moat | What we know about each store grows every week: connected accounts and learnings rewrite its Plays, and the Brand Book keeps its voice and look | [src: memory brew-connect-refresh] [src: memory brew-move-freshness] [src: memory brew-brand-book] [src: brand-directions/book/content/b.js b-11 moat] |
| Where we are | Design partnership with five partner prospects on production since 25 Oct; free during the preview; pricing parked; v1 never posts, sends, spends or measures | [src: memory brew-live-stores] [src: memory brew-prod-backend] [src: brew/legal-pages.js:40] [src: memory brew-pricing-parked] [src: brew/SCOPE.md:32-40] |
| Size today | 65 kinds of Plays; 68 sources in seven groups | [src: brand-directions/docs2/data/plays.json] [src: brand-directions/docs2/content/inventory.mjs SOURCES] |

### The words on the page

- Core sentence: Your store's marketing team, in one feed [src: brew/docs/handover/product/00-overview.md:7]
- Plain promise: Paste your store link. Get this week's marketing ideas, already drafted. Pick the good ones and hand them off [src: brand-directions/docs2/data/dirs.json bee identity]
- Buzz's tagline for the cover: The whole hive, one bee. [src: brand-directions/docs2/data/dirs.json bee tagline]
- Five words a founder says: Busy bee drafts my marketing [src: brand-directions/docs2/data/dirs.json bee identity]
- The product name is open, so a wordmark slot sits where the name goes [src: brand-directions/docs2/data/dirs.json bee identity]

### Buzz's words around the plain ones

| Plain word | Buzz's word | Source |
|---|---|---|
| Paste your store | Show me your garden | [src: brand-directions/docs2/data/dirs.json bee words] |
| Reading your store | Buzzing round your store | [src: brand-directions/docs2/data/dirs.json bee words] |
| Today | Today's flight | [src: brand-directions/docs2/data/dirs.json bee words] |
| This week's picks | Best blooms | [src: brand-directions/docs2/data/dirs.json bee words] |
| Need your yes | Your nod | [src: brand-directions/docs2/data/dirs.json bee words] |
| Hand it off | Pass the pollen | [src: brand-directions/docs2/data/dirs.json bee words] |
| Brief | The flight plan | [src: brand-directions/docs2/data/dirs.json bee words] |
| What we know about you | What sticks | [src: brand-directions/docs2/data/dirs.json bee words] |
| Reads are capped while we build v0 | The hive is full this week | [src: brand-directions/docs2/data/dirs.json bee words] |

### Buzz's lines for the page

| Slot | Line | Source |
|---|---|---|
| Cover | The whole hive, one bee. | [src: brand-directions/docs2/data/dirs.json bee tagline] |
| The read block | Buzzing round your store. About 3 to 4 minutes. | [src: brand-directions/docs2/data/dirs.json bee lines] |
| The picks block | Monday. Five best blooms for your store, drafted. | [src: brand-directions/docs2/data/dirs.json bee lines] |
| The hand off block | Brief copied. Paste it to them. Pollen passed. | [src: brand-directions/docs2/data/dirs.json bee lines] |
| The stage we are in | The hive is full this week. Reads are capped while we build v0. Ask us for one. | [src: brand-directions/docs2/data/dirs.json bee approved] |
| Sign off | Drafted by Buzz. Over to you. | [src: brand-directions/docs2/data/dirs.json bee lines] |

Buzz never says: I posted it for you. Your sales went up after my picks. Trust me. [src: brand-directions/docs2/data/dirs.json bee banned]

### The look

- Owned colour pollen yellow #ffd60a, ink #17130a, with a pale sun disc #fff1b8 behind it on dark screens [src: brand-directions/docs2/data/dirs.json bee character] [src: brand-directions/docs2/data/dirs.json bee tokens]
- Display face Shrikhand, body face Parkinsans [src: brand-directions/docs2/data/dirs.json bee fonts]
- The one drawing: the waggle dance: the body wags along a straight run with a dotted figure eight behind it, one arm pointing at the best pick [src: brand-directions/docs2/data/dirs.json bee character]
- Allowed figures: about 3 to 4 minutes for a read, about 160 cards for the prepared demo brand, six second videos, 24 hour story rings, and 12 of 32 AI answers only as an example finding from one brand's read [src: brand-directions/BRIEF.md section 2]

## Tomorrow

| Item | Version | Tag |
|---|---|---|
| The page as it stands: read, pick, make, hand off | v1 | Stays |
| Five picks every Monday instead of the whole feed first | v1 | Changes [src: brand-directions/book/content/i.js i-1 one-pager] |
| One Hand it off button with a choice of who ships | v1 | Changes |
| A block for posting and scheduling after a yes, with Buzz carrying a new prop | v2 | New |
| A block for what worked | v3 | New |
| A block for ads run inside the owner's rules | v4 | New |
| The wordmark slot fills with the picked name | v1 | Changes, once Param picks |

## How we do it

1. Lay it out top to bottom: the wordmark slot, Buzz with the tagline, the plain promise, the six blocks, one finding, the sign off.
2. The finding is either the sample candle store inside a frame with a visible Sample label, or one real finding from the reader's own read with its source.
3. Buzz sits in fixed slots on the cover and the sign off only; every block's words stay plain.
4. Never on the page: a price, a partner's name without their written yes, a rival's name, a result or a lift, or anything that says it posts today [src: brand-directions/book/content/i.js i-1 one-pager].
5. Shared copy leaves out the name Brew and says Plays.
6. When a fact above changes in the code or memory, change it here first, then in the investor story.

## Numbers

| Metric | Definition | Where measured | Status |
|---|---|---|---|
| Partners live | Design partner brands whose home is production | `MOVED_TO_PROD` in brew deploy.sh | 5 since 25 Oct [src: brew/deploy.sh:41] |
| Weekly hand off stores | Stores with at least one hand off in a Monday to Sunday week | Brief records | Proposed, see [north star and goals](/company-and-strategy/north-star-and-goals) |
| Read time | Median minutes from paste to a finished read | Read logs | Proposed; the allowed figure is 3 to 4 minutes |

## Open

1. **Is Buzz the direction?** Proposal: decide when Param picks one of the five; until then this version is used only when someone reads in the Buzz direction.
2. **Seven sources or 68?** The books say seven sources tick by; the inventory lists 68 in seven groups. Proposal: say 68 sources in seven groups on the page.
3. **Do we show the partner count?** Proposal: say "real brands working with us now" and give no count until partners agree in writing.