--- id: "4.4" title: "The five directions, Scoop" dept: brand status: draft owner: Param branded: true direction: raccoon last_verified: '2026-10-26' sources: - brand-directions/book/content/f.js f-1, sections meet, instant, week, side-by-side, how-to-choose, after - brand-directions/docs2/data/dirs.json, all five entries - brand-directions/raccoon/review.md, review-r1.md, review-r2.md - brand-directions/raccoon/brand.html b1, b2, b6 - brand-directions/raccoon/system.md s0 - brand-directions/BRIEF.md sections 3.8 and 4 - handbook config.json liveDirections - memory brand-directions-2026-10-25 --- # The five directions, Scoop ## Answer The five characters auditioning for the product side by side, read from Scoop's corner: what each one is, what it gives up, how the scores stand, and the case for picking the nosy raccoon. ## Today No direction is picked. The handbook's live directions list is empty. [src: handbook/config.json] ### The cast | | Fetch | Buzz | Scoop | Ocho | Seeti | Source | |---|---|---|---|---|---|---| | What it is | Scruffy, happy dog | Round, busy bee | Nosy raccoon | Overcommitted octopus | Indian pressure cooker | [src: brand-directions/book/content/f.js f-1 meet] | | Owned colour | Tennis ball green #aee32f | Pollen yellow #ffd60a | Tangerine #ff7a1a | Hot pink #ff4fa3 | Chilli red #ff3d2e | [src: brand-directions/docs2/data/dirs.json] | | Tagline | This week's ideas, fetched | The whole hive, one bee | Everything everyone says about your store | Eight arms on your marketing | This week's marketing, ready in a few whistles | [src: brand-directions/docs2/data/dirs.json] | | Five words | Scruffy dog fetches marketing ideas | Busy bee drafts my marketing | Nosy raccoon who brings gossip | Frantic pink octopus drafts everything | Bossy cooker that whistles ideas | [src: brand-directions/book/content/f.js f-1 meet] | | World | The yard | A garden and a hive | A gossip column, a little noir | A desk at the bottom of the sea | A home kitchen at dinner time | [src: brand-directions/book/content/f.js f-1 side-by-side] | | Display and body type | Grandstander, Commissioner | Shrikhand, Parkinsans | Gloock, Schibsted Grotesk | DynaPuff, Archivo | Bakbak One, Anek Latin | [src: brand-directions/docs2/data/dirs.json] | | Sonic logo | Two toy squeaks, a ruff, a ball bouncing twice | A buzz onto two marimba notes | A paper rustle, then a two note gasp | A suction cup letting go, a pop, bubbles | Three rising whistle toots | [src: brand-directions/book/content/f.js f-1 meet] | | Running joke | Sneaks its ball into Monday's picks | The pollen count | The tally runs off the notepad onto its tail | The coffee count | Nobody lifts the lid until Friday | [src: brand-directions/book/content/f.js f-1 meet] | | Caught up word | Nap time | The hive is humming | All dished out | Arms free | Kitchen's clean | [src: brand-directions/book/content/f.js f-1 side-by-side] | ### What each wins and gives up | | Why it wins | What it gives up | Source | |---|---|---|---| | Fetch | The product is fetch: throw, bring back, throw again | Novelty and sharpness. A generic friendly dog was turned down before | [src: brand-directions/book/content/f.js f-1 side-by-side] | | Buzz | The waggle dance is the ranked feed, the mark reads at 16 pixels | Novelty. Some people flinch at bees | [src: brand-directions/book/content/f.js f-1 side-by-side] | | Scoop | Makes the read, our real edge, the best moment. Curiosity brings people back on Monday. The trust rule becomes a catchphrase | Can read as a bin thief. Gossip can tip into mean. Spying words are sensitive, so they are banned | [src: brand-directions/raccoon/brand.html b2] | | Ocho | Names the feeling of eight jobs at once, areas become arms | Calm and drawing cost. Busy arms could imply it posts | [src: brand-directions/book/content/f.js f-1 side-by-side] | | Seeti | The product already is a kitchen, the whistle is a native progress bar | Cuddliness. The whistle needs one sentence outside India | [src: brand-directions/book/content/f.js f-1 side-by-side] | ### Critic scores so far | | Bar score | Octalysis fit | When | Source | |---|---|---|---|---| | Seeti | 11 of 11 | 8 of 10 | 25 Oct, round 3 | [src: brand-directions/book/content/f.js f-1 side-by-side] | | Ocho | 10.5 of 11 | 7 of 10 | 25 Oct, round 3 | [src: brand-directions/book/content/f.js f-1 side-by-side] | | Scoop | 9.5 of 11 | 6 of 10 | 25 Oct, round 3, up from 8.5 in rounds 1 and 2 | [src: brand-directions/raccoon/review.md; brand-directions/raccoon/review-r2.md] | | Fetch | Not scored | Not scored | Built after round 3 | [src: brand-directions/book/content/f.js f-1 side-by-side] | | Buzz | Not scored | Not scored | Built after round 3 | [src: brand-directions/book/content/f.js f-1 side-by-side] | - All three scores came before the latest art pass and are stale. Scoop's hero, icon and poses were rebuilt after its review. [src: brand-directions/book/content/f.js f-1 side-by-side; file times of raccoon/char.svg and review.md] - Scoop's round 3 verdict: honest, printed in a real newspaper halftone and starting to animate, with the edge living in the expression sheet rather than the mark. Its main fix was the sly smile on the hero and icon, which is now the system default. [src: brand-directions/raccoon/review.md; brand-directions/raccoon/system.md s4] - Scoop's weakest Octalysis drive is epic meaning at 4, its strongest unpredictability at 8. Curiosity, a black hat drive, is the engine. [src: brand-directions/raccoon/review.md Octalysis] - Art across the cast is capped at about 6 to 7 because the base art is generated, so the winner gets redrawn by a real illustrator. [src: memory brand-directions-2026-10-25] - Two earlier characters, Hush the ghost and Margo the cat, were archived on 25 Oct. Their folders stay as history. [src: brand-directions/book/content/f.js f-1 after] ### The case for Scoop - The read becomes the hero: the first screen feels like news about you. [src: brand-directions/raccoon/brand.html b2] - Everyone opens a message that starts with what people said about you, so the Monday drop has a reason beyond a reminder. [src: brand-directions/raccoon/brand.html b2] - The trust rule is a catchphrase: for your read, I only look at what's public. [src: brand-directions/raccoon/system.md s0] - The tail stripe works as a divider, a loading bar and the read's progress, so the brand shows where Scoop does not. [src: brand-directions/raccoon/brand.html b2] - It grows without a costume change: later it gossips about how your posts did. [src: brand-directions/raccoon/brand.html b2] - Its one risk and open question: a cute raccoon is a familiar picture, and is gossip the right frame. [src: brand-directions/book/content/f.js f-1 how-to-choose] ### How to choose | If you believe | Lean toward | Source | |---|---|---| | The drawing must explain the product with zero words | Fetch or Buzz | [src: brand-directions/book/content/f.js f-1 how-to-choose] | | What we find in a public read is our real edge | Scoop | [src: brand-directions/book/content/f.js f-1 how-to-choose] | | Founders want the best idea pointed out | Buzz | [src: brand-directions/book/content/f.js f-1 how-to-choose] | | We want the busiest, most meme ready voice | Ocho | [src: brand-directions/book/content/f.js f-1 how-to-choose] | | India comes first | Seeti | [src: brand-directions/book/content/f.js f-1 how-to-choose] | Five free founder tests exist and none has been run: ten second, blind sound, icon, bad day and team. [src: brand-directions/book/content/f.js f-1 instant] ## Tomorrow If Param picks Scoop: - v1, New: Scoop becomes the one character. `config.json` sets live directions to raccoon and the other four versions are archived. - v1, New: the redo in nine steps: settle the name, lock the character on one rig with the 24 pixel mark, fill every wordmark slot, skin the 45 screens, rewrite copy from `raccoon/system.md`, record sound, build the weekly game, ship restyle then recompose then add on, start marketing. - v1, Goes: Fetch, Buzz, Ocho and Seeti from the product, the site and marketing. Their folders stay as history. - v1, New: the read says what it looks at every time it reads, public pages plus anything connected, read only. - v1, New: the tally joke counts something real from a read with its source, and is crossed out only when a person ships the thing it found. - v2, New: Scoop as doer, slipping out approved posts at the brand's time. - v3, New: Scoop as reporter, How it went told as next week's gossip. - v4, New: Scoop narrates ads that run within the brand's rules. Still one raccoon. ## How we do it 1. Each decider answers alone: what should a founder feel on Monday morning. Scoop's answer is someone read everything about me. 2. Compare answers. Three or more matching is the front runner. 3. Read the seven moment lines for the front runner and one other. 4. Run the five founder tests with at least five founders. 5. Run one fresh critic round on the current art of all five, since every score is stale or missing. 6. Settle the front runner's open question, then pick and log it in the decisions log. ## Numbers | Metric | Definition | Where measured | Status | |---|---|---|---| | Bar score | Points of the eleven point bar passed | Critic reviews per direction folder | Exists for three, stale | | Octalysis fit | Critic fit out of 10 | Critic reviews per direction folder | Exists for three, stale | | Ten second test | Share of founders who name the character and the job after ten seconds | Founder sessions, not run yet | Proposed | | Monday question match | Deciders whose Monday answer matches | The pick meeting | Proposed | ## Open 1. Is gossip the right frame for the product? Proposal: yes if the ten second test gets raccoon plus reviews or gossip from most founders, else drop Scoop. 2. Should every direction be scored again on its current art before the pick? Proposal: yes, one fresh critic round for all five, including Fetch and Buzz for the first time. 3. Shared questions that do not block the pick: the product name, My team or Your team on the who sheet, the read cap number, read time inside Shopify. Proposal: decide the name first after the pick, the rest during the redo.